From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find about a dozen new releases from the likes of Seiko, Timex and others. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.

Studio Underd0g The Unoriginals Chronograph Watches
In January of 2024, relatively young watch brand Studio Underd0g discovered something: the brand’s signature bold, color-blocked watch design had been completely ripped off. Then, that same brand dropped another colorway of that rip-off watch. As a cheeky response to having their IP stolen, Studio Underd0g decided to “pull an uno reverse card” and “homage the homage.” Meet the Unoriginals — a pair of playful chronographs done up in avocado- and guacamole-inspired colorways. Of course, they’re not just a joke; each is fitted with a Bespoke ST-1901B Seagull manual-wound movement exclusive to Studio Underd0g, which can be made viewable through an exhibition caseback, should you customize it that way.

Breguet Classique Souscription 2025
In 1797, Abraham-Louis Breguet established modern watchmaking with the first pocket watch to be mass-produced, relatively affordable and advertised in print. To celebrate its 250th anniversary, the brand he founded has created a wristwatch with a matching one-hand dial, following a 12-hour track marked every five minutes. The production is as close as possible to eighteenth-century methods, including hand engraving and heat-treating the blue steel hand.

Zenith Chronomaster Original Triple Calendar
Zenith delivered the Chronomaster Original Triple Calendar in a compact 38mm case that mirrors a version from 1969. The case is 18k rose gold, while the hands, hour markers and sub-dials are plated with the precious metal. It runs an El Primero automatic chronograph with a 1/10th second register, with an additional calendar complication displaying the date, day, month and moonphase.

Panerai Submersible Chrono Marina Militare Experience Edition
At 47mm, this automatic flyback Panerai diver is a beefy watch, but it needs all that space for its bevy of military-inspired features and design cues. For instance, along with its rotating dive bezel and chronograph functionality, it has a “Time to Target” countdown function. It’s also good for a whopping 500 meters of dive depth, making this a real ocean-going contender. Furthermore, purchasing the watch grants you access to a three-day experience in the Italian Navy.