14 New Watches You Missed from G-Shock, Zenith, Longines and More

Keep time with high horology’s most exciting new watches.

a collage of watchesPhoto by Gear Patrol

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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.

Below, find about a dozen new releases from the likes of Seiko, Timex and others. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.

Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.

a Maen watchMaen

Maen Manhattan 37 Ultra Thin

Maen proves that its finger is securely on the pulse of the watch community with the Manhattan 37 Ultra Thin. The brand’s signature Pattek-inspired integrated steel sports watch is more compact than ever, combining the height of the 39mm Ultra Thin and the width of the 37mm Automatic. The hammered “Tuscan” dial comes in green, blue, gray and salmon. It runs on the ultra-thin ETA Peseux caliber 7001 hand-wound movement.
a Ming watch with a blue strapPhoto by Brad Lanphear for Gear Patrol

Ming 20.01 Series 5

Despite looking like a piece of sci-fi tech, this mechanical chronograph is powered by a specially engineered hand-wound movement. The dial is laser-etched from a single piece of titanium, and the chronograph track and running time track are laser-etched into the underside of the sapphire crystal and filled in with a proprietary white lume. Only 25 pieces are available.
Girard-Perregaux Laureato Grey Enamel Flinque Sunray Sport WatchGirard-Perregaux

Girard-Perregaux Laureato Grey Enamel Flinqué Sunray

Now celebrating its 50th anniversary, this take on the Girard-Perregaux Laureato is one of the most minimalist and stunning in its long and storied history. A true contemporary of the Royal Oak, this one features an intricate enamel dial with a Flinqué Sunray motif, a masterwork of enamel expert Donzé Cadrans. It also has an in-house automatic movement, a minute scale deletion and so much more.
Casio G Shock G Lide GBX 100 Series Sport WatchesG-Shock

G-Shock G-Lide GBX-100 Series

Casio’s ultra-tough watchmaking sub-brand has added two new models to its surf-focused lineup in the GBX100S-1 and GBX100S-2. Unlike their siblings, these both get semitransparent bio-resin cases. However, they still have the same onboard surf tracking, making them ideal for summer adventures. More interesting, they’re compatible with Strava, the fan-favorite fitness and activity tracking app, making them a lot more versatile for all-around outdoor adventure.
a blue Ressence watchRessence

Ressence Type 8 Daniel Engelberg

Ressence continues its Art Watches series with German sculptor and painter Daniel Engelberg, who’s work with geometry and color creates the illusion of depth and motion from flat, still artwork. Engelberg’s “Inside Out” series perfectly fits the Ressence’s Type 8 watch, with its convex orbital dial. Despite the dial curving outward, the color arrangement creates an illusion of inward depth. It is available in the pink DE1 and the teal DE2, and both colors are limited to 40 pieces each.
a steel Brew watchBrew

Brew Metric Lite

Brew Watch Co. introduces its smallest watch yet, the Metric Lite. This scaled-down and streamlined version of the brand’s most popular design. The 30mm square case offers unisex appeal and, as a men’s watch, has a vintage look from the 1950s and 1960s. It is available in steel with a black dial or mother of pearl dial and in PVD gold with a black dial.
Panerai Luminor Chrono Flyback Luna Rossa Titanio PAM01654Panerai

Panerai Luminor Chrono Flyback Luna Rossa Titanio (PAM01654)

This stunning timepiece features a number of classic Luminor qualities, including the signature crown-protecting device with lever, luminous dial, rhodium small seconds display and Super-LumiNova X1 on markers and hands, making it easy to read in low light. This P.9100 caliber-powered watch in particular also boasts a 44mm case made of light but tough titanium, a 72-hour power reserve and a flyback chronograph, with tachymeter scale for nautical use, enabling the chronograph hands to reset to zero and restart instantly with one button press.
a blue watchArmin Strom

Armin Strom Gravity Equal Force Ultimate Sapphire Blue

One of the most advanced automatic watches on the market gets an icy blue makeover inspired by the glacial lakes of the Swiss Alps. With a name as complicated as its dial, the Gravity Equal Force Ultimate Sapphire Blue is Armin Strom’s newest addition to the System 78 collection. According to the brand, the in-house caliber ASB19 is “the first automatic movement to feature a stop-work declutch mechanism combined with a Geneva cross within the barrel.” This horological masterpiece can be viewed through both the dial and the back. Though not technically a limited edition, the intricacies of the production process mean that only 25 pieces are made each year.
a Lorier dress watchLorier

Lorier Zephyr

New York-based boutique watch brand Lorier has a talent for creating original designs steeped in classic influences, and admirably keeps prices affordable. There is no better example than the Zephyr, the best-looking oblong Art Deco dress watch (re: 1930s Cartier, Rolex and JLC) in the $500 range. The simple two-hand no-date dial has a rippling guilloché texture with a railroad minutes and hours track.
a Seiko speedtimer chronographSeiko

Seiko Prospex Speedtimer SSC955 ‘Edo Purple’

Seiko has been the official timekeeper of the World Athletics Championships since 1987. To celebrate the games returning to Tokyo in 2025, the Japanese watchmaker created a special edition version of the Prospex Speedtimer solar quartz chronograph. The icy violet dial is called “Edo Purple,” after Tokyo’s historical name, and matches the official color of this year’s games. The case back features the World Athletics Championship logo and each watch’s number in the 6,000-piece limited edition run. It will be available in August 2025.
a Kneijnsberg watchKneijnsberg

Kneijnsberg Hugenius

Independent watchmaker and teacher at the Dutch National School for Watchmakers, Brendan Horneman, working under the name Kneijnsberg, created an homage to Dutch scientist and inventor Christian Huygens. The Hugenius takes a classic automatic day-date complication, powered by a retooled ETA caliber 2834-2, and creates a brilliant new day display using astronomical symbols for each day of the week. The outermost hand, equipped with a tiny magnifying glass, jumps at 11:59 PM to the next symbol. The 40mm titanium case is available in a polished finish, full PVD gold coating or a two-tone finish.
a Longines watchLongines

Longines Conquest Heritage

After revamping the Conquest line with a sporty new look in early 2025, Longines introduces a dress watch to the collection based on the original design from 1954. The Conquest Heritage has dauphine hands, pointed applied hour markers and a discreet minute track. It comes with a 38mm and 40mm case. Five dial colors are available, each with a leather pin-buckle strap or steel bracelet.
SpaceOne World Timer watchSpaceOne

SpaceOne WorldTimer Watch

The most noticeable feature of the WorldTimer is one of absence — you won’t find classic hands on this timepiece. SpaceOne eschewed traditional hands in favor of a system of rotating discs: a minutes disc at 3 o’clock, a central seconds disc, a 12-hour disc at 6 o’clock and, finally, two coaxial discs at 9 o’clock, displaying 24-hour time and corresponding cities.
a Zenith watchZenith

Zenith Chronomaster Original

Zenith has finally applied its most iconic dial color scheme, the tricolor chronograph dials on a blue background, its modern evolution of the original automatic chronograph. The new Chronomaster Original has a 38mm steel case and is powered by Zenith’s El Primero caliber 3600 high-beat automatic movement, boasting a 60-hour power reserve. It comes with a navy blue calfskin leather strap and a three-link steel bracelet.
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