As a card-carrying member of the watch media (we don’t actually have cards), I’ll be the first to admit that we don’t give Vaer enough love.
The young American watch brand opened for business in 2017 and began domestic assembly in 2018 — and quickly built a reputation for affordable quality and intriguing designs.

Vaer has a talent for creating original case and dial designs that feel steeped in watchmaking history but aren’t direct copies. It is a tightrope walk between plagiarism and boredom that many new brands can’t handle.
The R1 Chronograph is a perfect example of how the design team at Vaer adeptly borrows individual elements from various historical watches and collages them together into something refreshing.

The result is simultaneously new and familiar, and it is the secret to Vaer’s success. But that aesthetic charm only works because it is draped over a strong core of reliable manufacturing and respectable movements.