Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.
Jack Mason, the prominent Texas watch brand, just released its newest dress watch: the Ellum. The style was first released in 2019, and the brand has fine tuned every millimeter of it for this year’s launch. It took the team months to perfect the linen texture of the dial, which was something seen in watches in the 1960’s. In fact, part of the process involved watching TV shows — like Mad Men — to find inspiration and create the 2024 Ellum.
Meticulously crafted, the dial boasts an organic and randomized texture that’s visible under a loupe, paying homage to the timeless craftsmanship of yore.
Jack MasonThe Backstory
Jack Mason: Time Flies
Jack Mason has roots in Switzerland, the watchmaking capital of the world, but is proudly based in Texas. Guided by an unwavering commitment to detail-oriented design and a broader objective of fostering American watchmaking, the brand is quickly becoming a sought-after name in the luxury watch market. Jack Mason has a knack for stimulating new waves of watch collectors and creating buzz with its distinctive, reliable — and luxurious — timepieces.
The Gist
Why Is The Ellum Worth Buying?
A dress watch should, first and foremost, be beautiful — and Jack Mason made sure that the Ellum looked good from every angle. It was also designed specifically to give the wearer an opportunity to slow down: A 15-second winding ritual invites wearers to discover the nuances of the linen dial, boxed sapphire crystal and appreciate the Sellita SW210 manual wind movement.
The point of the Ellum is to linger over life’s best moments and really enjoy them. The 38mm x 45mm case is paired with an Italian leather epsom calfskin strap of the kind that’s most often found in the most luxurious designer goods.
Our POV
The Ellum Is a Premium Dress Watch at an Incredible Value
Some collectors are looking for watches that are full of the latest and greatest features, but the Ellum isn’t that (nor does it want to be). Crafted with painstaking attention to detail and premium materials, the Ellum delivers the timeless elegance of a dress watch at an attainable price. If you’ve been searching for a classic watch that feels as good to wear as it looks, shop the Jack Mason Ellum today.
Price: $949