Timex may be in the midst of its best year ever — or at least in recent memory.
In 2024 alone, the affordable brand has launched its best diver ever, a titanium GMT collab with The James Brand that keeps microbrands up at night, a unique Space Age-inspired dress watch that exudes coolness, and a whole lot more.
But the brand isn’t done yet. Today, Timex debuted a new collaborative dive watch with seafaring outdoor apparel brand Finisterre, and it boasts a feature one certainly doesn’t expect to find on a $280 dive watch.

Roll Tide
Timex and Finisterre’s new collab is the Tide Watch, and if it seems familiar to you, that’s because the two brands teamed up to launch the same watch in a different colorway two years ago.
But two years is a lifetime in the watch industry, and that original limited edition has long since sold out. So if you missed it the first time around, or were simply unaware of it, then listen up.