No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended.
It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever bear the Swiss horological titan’s name on the dial.

Naturally, Swatch would like to carry as much of that hype to other releases as possible. After milking the MoonSwatch for all it was worth and then some, Swatched followed up with a Fifty Fathoms that got a respectable but decidedly less successful reception.
Rather than looping in another one of its prestigious house brands, Swatch has designed a completely new dive watch under its own name using the same material and design language applied to the MoonSwatch.

Brilliantly named the Scubaqua, this 44mm dive watch makes a big visual and physical impression on the wrist. With five colors available at launch, it is the Platonic ideal of a fun summer beater.