The Heuer Monaco is one of the most recognizable watches in the world, and the biggest reason for that is Steve McQueen.
The late actor and menswear icon wore the idiosyncratic square racing chronograph in his 1971 film Le Mans about the 24-hour French road race of the same name.
The film was a box office flop with a notoriously troubled production, but the imagery of McQueen — who had a side career as a racing driver — in his Gulf racing suit with the Heuer on his wrist has made Le Mans a cultural touchstone.
Now, one of the Monacos worn by “The King of Cool” himself on screen in the film is headed to auction for the first time, and while it probably won’t quite fetch as big of a sum as the eponymous Rolex Daytona owned by fellow “King of Cool” (and McQueen rival) Paul Newman, we’re still likely looking at a watch destined to be one of the most expensive ever sold.

The Most Iconic Movie Chronograph Ever
Heuer debuted the Monaco in 1969 as one of the world’s first automatic chronographs, and the following year it sent six blue-dial ref. 1133B Monaco watches to Le Mans prop master Don Nunley to be used in the film. Two were on metal bracelets, while the other four were worn on leather straps. Only the strap versions appear in the film, worn by McQueen himself.
Two of the six are owned by the TAG Heuer Museum and are unlikely to see the light of day, a couple of the others have hit the auction block before. The most recent sale was in 2020 when Phillips auctioned off one of the watches McQueen had kept and subsequently gifted to his mechanic who worked on the film. It sold for $2.2 million, making it the most expensive Heuer watch ever sold. This record still stands but is almost certainly now in danger of being broken.