A Seminal Dive Watch Lost to the Decades Is Officially Back from the Dead

An affordable watch once gifted by the most famous aquatic explorer of all time, Jacques Cousteau, is now finally available to all.

A teaser image of the Squale 2001 dive watch shown on a dark black background and shadowedSquale

Squale is an oddity in the broader world of watches. In an industry obsessed with stories of heritage, ties to the military, and famed men of action, the now nearly 70-year-old brand should be widely known even among casual watch fans.

Just consider these backstory breadcrumbs: Squale’s founder once supplied watch cases to other iconic dive watchmakers, including Sinn, Doxa, and Blancpain. The brand also supplied timepieces to Italian naval and air force units. It even counted aquatic exploration and free-diving titans like Steve Zissou Jacques Cousteau, and Jacques Mayol as fans.

And yet, today, as Monochrome’s Brice Goulard succinctly phrased it, “Squale is [still] often regarded as sort of a hidden gem of the dive watch scene.”

Three Squale 2001 dive watches shown face on top of a clump of black nautical rope.
The new Squale 2001 is now part of the brand’s permanent watch lineup and honors much of the original watches details while differing a few notable (and potentially controversial) ways.
Squale

The official return of the brand’s 2001 dive watch, though, could win Squale wider recognition, especially among a new generation of watch enthusiasts otherwise bored with the sports watch market’s iterative state these days.

An Overlooked Diving Trailblazer

A Squale Saphire 2001 vintage dive watch photographed from above positioned between what appears to be a a circular metallic saw black and metallic grinder.
A vintage Squale Saphir 2001 previously sold by the vintage watch retailer Analogshift.com.
Analog:Shift

The original Squale 2001 was released in the late 1960s and initially designed in the brand’s own words “to accompany great freedivers in their dives into the ‘Grand Bleu.'”

It has two key horological claims to fame. The dive watch was one of the earliest to include a mechanism for locking the bezel after being set, preventing accidental knocks to the bezel from inadvertently screwing up dive times.

The back case of a vintage Squale 2001 dive watch. The dive watch shown was a gift from the legendary explorer Jacques Cousteau to his first officer, Michel Laval. The watch includes Cousteau's initials engraved on the back.
The Squale 2001 gifted by Jacques-Yves Cousteau included his initials engraved on the case back as well as the name of his first officer and the recipient of the watch, Michel Laval.
Squale

The Squale 2001 was also the watch Cousteau gifted to the first officer of his research vessel, Michel Laval, during their 1972 Antarctic expedition that eventually became the subject of the nature documentary Voyage to the Edge of the World.

Now Part of the Permanent Lineup

The Squale 2001 dive watch shown face on top of a clump of black nautical rope.
The new Squale 2001 now features a bezel made from a sapphire glass insert.
Squale

Last year, Squale reintroduced the 2001 dive watch in a limited run of 300 pieces to celebrate the brand’s 65-year anniversary.

It was a faithful recreation of the bold orange model selected by Jacques-Yves Cousteau as a gift for his compatriot.

An original and new version of the Squale 2001 dive watch held in one hand with an open palm. The vintage version sits on the right hand side towards the fingers, while the new version is placed in the palm of the hand. Both watches feature bezels that are half black, half bright orange and black watch faces. Both also feature rubber tropical style straps.
The original Squale 2001, given by Cousteau, is shown next to a new anniversary edition previously launched in honor of Squale’s 65th anniversary.
Squale

Now, Squale is following up on that release by making the 2001 part of its permanent lineup. The latest iteration of the watch consists of three color options, dubbed Sunray Blue, Reverse Orange, and Sand, all of which closely mirror the design language of the original.

The Squale 2001 dive watch has a blue face and is shown resting on one side of the face on top of a pile of nautical rope.
Squale dive watches were some of the first on the market to feature the crown at the 4 o’clock position.
Sqaule

Like the original, the watch’s asymmetrical 40mm barrel case is made from 316L stainless steel and features hidden lugs. It also includes the crown positioned at 4 o’clock, a common design choice today that Squale’s early case designs helped pioneer and popularize in the dive watch segment

The Squale 2001 in reverse orange color
The bezel of each of the three new Squale 2001 dive watches is solid compared to the split design of the special anniversary addition.
Squale

The bezel, though, has been upgraded from the original bakelite version. It’s now made from a sapphire glass insert for increased durability. Several dial elements have also been refined.

A modern Sellita SW 200-1 Elaboré automatic caliber movement powers the watch.

The Squale 2001 shown worn on a male wrist holding the end of a boating oar / handle. The wearer is shown wearing a dark brown sweater and light tan jacket. Squale

While the watch lacks the impressive 100 atmos (or approximately 1,000 meters) depth certification of the original, the new version’s 60 atmos rating should suffice for all but the most extreme divers.

The open-work bracelet is arguably the most noticeable and controversial design diversion from the original model, though it certainly accentuates the piece’s vintage 70s aesthetics.

The Squale 2001 with a blue sunray dial shown head-on against a bright blue background.Squale

For anyone seeking a more traditional sporty look, there’s also the option of swapping in one of three homage Tropic rubber straps offered by Squale, or your own.

Pricing and Availability

The Squale 2001 in Sand shown at an angle against a light yellow background.Squale

All three versions of the Squale 2001 appear to be available for purchase online now directly from Squale for a price of $1,590. The watch is also available at other online dealers and jewelers.