Did Swatch Just Tease the Next Must-Have Omega Watch?

It looks like another Snoopy MoonSwatch is on the way, and if the latest rumors are to be believed, Omega could be following suit with a new Snoopy chronograph of its own.

Snoopy watches have become a cottage industry all their own. When tracing their popularity, you can draw a direct line from Omega’s blockbuster Speedmaster “Silver Snoopy Award” 50th Anniversary Edition, which has inspired the two existing Snoopy MoonSwatches along with, arguably, other affordable Snoopy watches from brands like Orient and Avi-8.

But Omega’s current Snoopy, which remains as popular as ever, is technically due for an update. So is the purpose of Swatch’s upcoming release really to act as an appetizer for Omega’s main course?

All Eyes on August 9

On July 30, Swatch shared a cryptic teaser to its Instagram account: a short cartoon featuring Snoopy wearing a space helmet and fishing while staring up at a full moon, followed by the tag “August 9, 2025.”

The combination of Snoopy and the moon, along with the date of August 9 coinciding with the next full moon, is an unmistakable sign that we’re getting a new Snoopy MoonSwatch, as we’ve seen this story before.

The existing Snoopy MoonSwatches, the Mission to the Moonphase, introduced the moonphase complication to the MoonSwatch and came in two versions: one black, one white. It’s anyone’s guess what the new one will look like, but it should be space-themed since the beagle is wearing an astronaut helmet.

Other clues are a golden/yellow moon, which could indicate a new colorway or even the use of Omega’s Moonshine Gold, which previously appeared on a series of MoonSwatches, and the fact that Snoopy is fishing, which could be hinting at … something … I guess. I honestly have no idea.

Swatch

Is Omega Next?

While the prospect of a new Snoopy MoonSwatch is exciting, it could merely be whetting our appetite for the next generation of the Omega Speedmaster “Silver Snoopy Award.”

I visited Omega’s headquarters in Biel/Bienne, Switzerland, back in April to celebrate the 60th anniversary of the Speedmaster’s NASA qualification. While there, the prospect of a new Snoopy came up a couple of times. I directly asked Omega’s Head of Product Operations & Innovation if we’d be getting a new Snoopy this year, and CEO Raynald Aeschlimann addressed the issue separately during a group interview. Both were noncommittal in their answers.

But if a new Reddit rumor is to be believed, the fourth Omega Speedmaster “Silver Snoopy Award” Anniversary Edition will indeed arrive before year’s end.

ChatGPT

On July 29, a Reddit user with the handle … sigh … Putrid_Effort shared a post with the provocative title “New Snoopy This Year Confirmed.” The user went on to claim that their local Omega boutique had “indirectly confirmed” that a new Snoopy was coming later in 2025 and that 15 people were already on the “list” for the unannounced watch.

Now, this is just an unconfirmed Reddit post from a random user — and many of the comments under it are more than a little skeptical — but it caught my eye because it reinforces what I already believe: That we will get a new Omega Snoopy this year.

The previous “Silver Snoopy Award” Speedmasters have all been released in five-year increments. The first came in 2010 to mark 40 years since NASA gave Omega its most prestigious civilian award. The second arrived five years later in 2015, and the current version — the 50th Anniversary Edition — debuted in 2020.

Omega

You don’t have to be a mathematician to figure out that 2025 marks the next five-year milestone, meaning if Omega sticks to the established release pattern, we should be getting a new Snoopy this year. The noncommittal answers about the possibility of a new Snoopy from Omega executives during my visit certainly didn’t dissuade me from thinking this, either.

Does Omega Even Need a New Snoopy?

If Omega is indeed set to release a new Speedmaster Snoopy after the next Snoopy MoonSwatch, what would it even look like? In my opinion, each release has been considerably better than the last, with the now-five-year-old current version ranking among the best watches Omega has ever produced, with its striking blue panda dial and incredible animated caseback making for one hell of a combination.

The 50th Anniversary Edition also remains incredibly popular and is arguably still Omega’s most sought-after watch, even five years after its release. It’s one of the only Omega watches that requires a waitlist to purchase, and it trades well above retail on the secondary market. Omega ambassador Rory McIlroy even wore one while receiving his trophy after his win at the Masters this year, further elevating the watch’s already hyped status.

Photo by Johnny Brayson for Gear Patrol

What’s more, Omega is still actively producing the 2020 version of the Snoopy. Or, at least, it was when I was there three months ago. While touring the brand’s manufacture, I passed by a tray full of Speedy Silver Snoopys just sitting on a table. I have to admit, the temptation to yoink one off the tray was enormous. (Just kidding, Omega, please invite me back!)

If Omega does decide to double down and launch a new Snoopy this year, even while the current version is still white hot, then the brand has its work cut out for it. Making a watch that’s more desirable than the current Snoopy, one of the coolest and most wanted watches in the world, is no easy task.

But you can bet that when the new Snoopy does arrive — whether it’s this year or sometime in the future — everyone is going to want one. Including me.

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