If you’re going to give a watch a silly name, it had better have a serious look.
The Duck is a brilliant name for a dive watch. It is short, easy to remember, and invokes the nimble aquatic waterfowl. However, ducks also have plenty of silly connotations, and previous iterations of Shinola’s dive watch played into them with a slightly cartoonish look.

Fortunately, The Duck got an extensive makeover just in time for summer 2025 and is now in the conversation for best-looking new dive watch of the year.
This leveling-up is best exemplified by the replacement of the cartoon rubber ducky logo on the dial of previous references with an etching of a real duck on the case back.

Shinola took inspiration from 1970s skin-diver watches that were designed to be light on the wrist, sleek in the water and attractive on land. The case has slimmed down to 40mm with a flattened-out, angular shape, and the dial received a full retro redesign.