Costco Is Quietly Selling This Fan-Favorite Seiko Watch for a Ridiculous Price

Even at full price, the 5 Sports SKX is a shining example of value. So how about 45 percent off?

Seiko 5 SportsSeiko

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According to the brand, Seiko roughly translates to “exquisite.” But for everyone else, it might as well mean “value.”

No other watch company on the planet offers a better price-to-quality ratio, thanks to an unparalleled level of vertical integration whereby Seiko designs, manufactures and assembles nearly component in-house.

Even by Seiko’s standards, however, the fan-favorite 5 Sports SKX is in a league of its own.

Seiko 5 Sports
The 5 Sports SKX is both a common starter watch and reliable beater for longtime collectors.
Seiko

The watch comes with a 4R36 caliber — the same in-house mechanical movement as Seiko’s beloved “Turtle” — day-date display, 100 meters of water resistance and refined stainless-steel case that borrows one of the brand’s most iconic looks.

seiko 5 sports watch caseback and movement
The 4R36 caliber is the same one found in beloved models, such as the Prospex “Turtle.”
Photo by Zen Love for Gear Patrol

What’s more, its budget-friendly $325 price tag makes it both the perfect starter watch for the budding enthusiast, as well as a dependable beater for the hardcore collector.

Seiko 5 Sports
The 5 Sports SKX gets its look from the ever-reliable SKX007, first released in the 1990s.
Seiko

Still not convinced?

Thanks to none other than the big-box retailer Costco, the SRPD93 reference, a blue-dial variant on a summer-ready silicone strap, is currently selling for just $180 — a 45 percent discount on the original sticker price.

Seiko 5 Sports
The SRPD93 comes on a summer-ready silicone strap.
Seiko

The only catch, of course, is that you need to be a card-carrying member to take advantage of the deal.

But the specific Seiko is so cheap, you could sign up for $65, buy a watch (plus a rotisserie chicken) and still walk out with money in your pocket.

How’s that for value?

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