Seiko Put a Streetwear Spin on Its Latest Affordable 1960s-Inspired Tool Watch

The 1969 design has received a fun modern update.

a closeup of a seiko watchSeiko

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Few watch brands go to their historical wells as often — or as successfully — as Seiko.

With 100 years of watchmaking history (or 111 years if you include the watches the company made before it was called “Seiko”), Seiko has no shortage of vintage watches in its back catalog from which it can draw inspiration.

For its latest redux, Seiko has looked to the Seiko 5 Sports from 1969 — an affordable diver-esque model that featured a variety of funky hues on its multicolored bezel and rehaut. But Seiko didn’t go it alone for this new take on the vintage model. Instead, the brand enlisted California skateboarding and lifestyle brand HUF to give it a streetwear spin.

a seiko x huf watch on its side
Seiko has teamed up with HUF once again for a new take on the versatile Seiko 5 Sports.
Seiko

HUF Enough

Seiko and HUF have collaborated on Seiko 5 models before, but this is certainly the most fun and colorful project we’ve seen from their partnership thus far.

The watch features a cornucopia of colors supplied by HUF, with a white and red elapsed-time bezel and sections of blue and green appearing on the rehaut. The colors are paired up in a similar style as seen on the 1960s watches that inspired this one, with the red and blue both running from 12 to 4 o’clock and the white and green markings running the rest of the way around the dial.

a man puts his hand out a car window while wearing a seiko x huf watch on his wrist
The watch combines vintage styling with a mega dose of loud colors.
Seiko

The seconds hand is in the same lime green from the rehaut, as is the HUF logo that appears above 6 o’clock. The hands and applied indices are all filled with vintage-style lume, reminding you that this general design originated in the mid-century.

Flip the watch over, and you’ll see the Seiko Cal. 4R36 through an exhibition caseback. That’s par for the course for the modern-day Seiko 5 Sports, but for this model, the display window has been tinted to HUF’s shade of green and additionally features a HUF logo at its center.

the green crystal caseback of a seiko x huf watch
The green-tinted display caseback might be the coolest thing about Seiko’s new collab.
Seiko

Pricing and Availability

Outside of the new colors and HUF logos, this is more or less your standard Seiko 5 Sports. You’re getting a 42.5mm stainless steel case with a matching three-link bracelet, a day-date window at 3 o’clock and a crown at 4 o’clock — though the latter is now signed with the HUF logo.

Seiko is referring to this collab as a limited edition, but they’re actually producing 7,000 of them. That is a lot of watches — plenty of well-known brands don’t even produce that many watches in a given year — so this might just be the least-limited limited-edition watch ever made. In any case, Seiko is still numbering each one on the caseback from 1 to 7,000.

The Seiko 5 Sports x HUF will launch in December with an SRP of $380.

seiko x huf watchSeiko

Seiko 5 Sports HUF Limited Edition

Specs

Case Size 42.5mm
Movement Seiko Cal. 4R36 automatic
Water Resistance 100m
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