- Rolex has launched the Land-Dweller, its most significant new model in a generation
- The watch features Rolex’s first integrated bracelet in decades
- Most significant of all is the Land-Dweller’s movement, which features an entirely new escapement from Rolex called Dynapulse
The rumors were true. The Rolex Land-Dweller is here.
While I’m still not a fan of the name — I think Rolex could have spent a bit more time workshopping that one — the Land-Dweller remains the most significant watch released by The Crown in a generation.
Watches and Wonders Geneva: The watch world’s biggest release party may be over but the year in horology has just begun. Catch up on all the key novelties from Rolex, Panerai, Patek Philippe and more.

Right off the bat, the Land-Dweller finally gives Rolex a competitor in the highly competitive integrated sports watch genre against the likes of the Audemars Piguet Royal Oak, Patek Philippe Nautilus and others. It’s the first Rolex with an integrated bracelet since the Oysterquartz ended its two-decade-plus run in the early 2000s.
The Land-Dweller features all the hallmarks we’ve come to expect from the integrated sports genre: A thin and flat case, a flat-link integrated bracelet featuring a mix of brushed and polished finishes, a textured dial and an eye-catching bezel. True to Rolex form, the bracelet is a “Flat Jubilee,” and the bezel is a traditional Rolex fluted one.