Q is for “quartz.” In the Timex universe it is, anyway.
The modern Q Timex offers fashionably vintage aesthetics at very accessible prices, the collection is also much more than that: it represents a minor cultural and conceptual coup within the world of watch enthusiasm.
The Q Timex (or Timex Q, if you prefer) is an unlikely hype phenomenon that helped make quartz timekeeping cool again after a decade of disparagement. The collection keeps growing and evolving with a steady pace of new models that often sell out.
It’s hard to imagine, but some of the most viral Timex Q releases can be harder to land than a Rolex.
Where did the Q Timex come from?
In the 1970s, battery-powered quartz movements began taking over the watch industry, which had been using mechanical winding and escapements for centuries. This monumental shift, known as the Quartz Crisis or Quartz Revolution–depending on your perspective, seemed to force every watch company to choose between adaptation and demise.
