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Panerai Honors Its Enduring Luna Rossa Partnership with Two New Luminor Timepieces

Panerai continues its role as Official Timekeeper of the Luna Rossa sailing team as it heads to the 38th America’s Cup in Naples.

Talking Points Panerai Luna Rossa watches PAM01653 & PAM01654Panerai

By Gear Patrol Studios

Published

Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.


Panerai is celebrating its continued role as Official Timekeeper of the Luna Rossa sailing team, as they forge ahead to conquer the 38th America’s Cup set to take place in Naples, Italy, in 2027. The 38th edition of the cup marks a historic occasion: this is the first time the competition will be sailed in Italy, under the commanding shadow of Mt. Vesuvius and just off the waterfront of a UNESCO World Heritage Site. In honor of this landmark occasion, Panerai is releasing two new Luminor novelties to the Luna Rossa collection: the Luminor Chrono Flyback Luna Rossa PAM01654 and the Luminor Luna Rossa PAM01653. 

Panerai PAM1654 Luna Rossa watch backPanerai

The Backstory

Both the Luminor Chrono Flyback Luna Rossa PAM01654 and the Luminor Luna Rossa PAM01653 are high performing mechanical timepieces. They symbolize Panerai’s continued push into new boundaries in performance, its commitment to embracing adrenaline and its drive to overcoming challenges — an ethos shared by the Luna Rossa team.

The new Luminor novelties are tested for the toughest conditions to ensure reliability, durability and functionality. It embodies both the key elements of the Luminor collection and new nods to the Luna Rossa aesthetic. Key elements include the signature crown protecting device with lever, and the luminous dial, which appears in both timepieces.

The Gist

The Luminor Chrono Flyback Luna Rossa PAM01654, a limited-edition of 150 pieces, boasts a titanium 44mm case, displaying the robust and bold design that defines Panerai’s tool watches. This material is 44 percent lighter than steel, and is known for its strength and comfort on the wrist. The PAM01654 is powered by Panerai’s P.9100 caliber, and incorporates a flyback chronograph function with a tachymeter scale for nautical use.

Showcasing a matte grey sandwich dial, PAM01654 embodies the bold and technical ethos of the Luna Rossa team and is accented with striking red details and the team decal. The PAM01654 comes with a black and grey dual-material strap with the iconic Luna Rossa stripe, and an additional black rubber strap.

PAM01653 is built with a sporty-casual design intended for everyday wear and is crafted from premium AISI 316LVM – 1.4441 stainless steel, known for its strength and corrosion resistance. The timepiece includes a 44mm case and a minimalist grey sandwich dial. PAM01653 is complemented by a black and grey dual-material strap with the Luna Rossa stripe as well, and includes a second black rubber strap.

Our POV

Those who favor boldness, precision and timeless design will appreciate the new Luna Rossa Luminor novelties. Both timepieces embody a dedication to excellence, and honor one of the world’s most prestigious sailing competitions. The PAM01653 and PAM01654 are bold contributions to the legacy of both Panerai and Luna Rossa, and we expect they will be in high demand among sailing enthusiasts and watch aficionados alike.