Three years after he bid farewell to James Bond, Daniel Craig has found his next signature role.
No, I’m not talking about his two, soon-to-be-three films as detective Benoit Blanc in the Knives Out franchise. Nor am I referring to the actor’s buzzy turn in the new A24 drama Queer.
No, I’m talking about Craig’s role as the unofficial previewer of Omega‘s hottest upcoming watches. Although he’s no longer playing the role of James Bond, the actor remains an Omega ambassador — arguably its most important one, given the watches the brand has had him wear to recent events.
Craig’s viral new role kicked off almost exactly a year ago, in November 2023, when he wore the then-unreleased white Omega Speedmaster Moonwatch Professional to the Planet Omega event in New York. People noticed the actor’s mystery watch, and it damn near broke the internet, with Omega going on to officially launch the white Speedy in March of this year.

Craig then pulled a similar stunt at the Summer Olympics in Paris back in August. He showed up to the festivities on behalf of Omega, the official timekeeper of the games, wearing a mysterious Seamaster Diver 300M with a black dial and bezel, a domed crystal, a no-date black dial with old-school waves, and a mesh bracelet. We were actually the first to break that story, and as of yet, Omega has not released this alluring no-date diver.
Now, Omega and Craig are at it again. The former 007 showed up at the 15th Annual Academy of Motion Picture Arts and Science’s Governors Awards in Los Angeles on November 17, and on his wrist was yet another unknown Seamaster.