Timex’s New Affordable Summer Watch Channels a Classic Patek Icon

Following up on one of last year’s most talked-about watches — a Cartier-inspired collab between Timex and Noah — the two brands will now debut an unofficial take on another icon from the history books of high horology: the Patek Phlippe Ellipse.

The upcoming watch, unveiled today via Instagram, features a lighthouse graphic imprinted on the dial, a nod to Brendon Babenzien’s childhood.

Noah

“I grew up not far from a lighthouse, which was a backdrop for many of my days at the beach,” said the Noah founder on Instagram. Babenzien, a Long Island native, rose to fame as the longtime creative director at Supreme and now oversees menswear at J.Crew.

“The timeless image of a lighthouse standing tall to lead the way felt like a great image for someone to carry with them throughout the day,” he added. “A symbol of strength and guidance every time you look down at your wrist.”

Noah

Golden touch

Beyond the unique dial, the watch features a leather strap with gold-colored hardware. But the unspoken halo feature here is the watch’s oval case, resembling the Patek Phlippe Ellipse first released in the late 1960s.

Noah

Unlike that watch, however, where the dimensions (34.5 mm by 39.5mm) followed the so-called golden ratio of, the Noah x Timex Lighthouse Watch measures 31mm by 35mm.

Noah

That may call into question its legitimacy as a true homage, and yet it will likely do little to curb its appeal among a broad demographic.

The pair’s previous collab was so “successful” — meaning it sold out in literal seconds due to bots — that Noah and Timex rereleased it with an upgraded movement to make up for the debacle. (Pre-orders for that watch have yet to ship at the time of writing.)

Noah

Pricing and availability

For now, mum’s the word on the specific internals of the Noah x Timex Lighthouse Watch. But a $228 price tag suggests a battery-powered quartz movement, especially if the two brands hope to keep the thickness in check.

If similar to the previous Timex and Noah collab, the case will be gold-plated rather than just gold-tone. Either way, we will find out when it goes on pre-sale Thursday, June 5.

Customers lucky enough to score one can expect the watch to ship in November.

Noah

Noah x Timex Lighthouse Watch

• $235 at Noah

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