15 New Watches You Missed from G-Shock, TAG Heuer, Zenith and More

Representing Unimatic’s first-ever automatic chronograph, the Modello Tre U3S-HS houses a Swiss-made Sellita SW510 BH b calibre. It also features an exclusive Henry Singer gray ceramic diving bezel insert, along with  Super-LumiNova BGW09 white markers. The watch is limited to just 36 pieces.

Formex’s modern field watch, the Field Automatic, gets a dial upgrade in its second generation. The formerly flat dial now has a sunken hour marker track and comes in three new nature-inspired colors. Although the grade two titanium case retains the same shape, it now has a lighter bead-blasted finish. Each watch comes with a selection of three elastic nylon straps with velcro closure and four leather straps with quick-release pins and Formex’s patented Fine-Adjustment Deployment Clasp.

No watch brand has a stronger tie to auto racing history than TAG Heuer, and the crown jewel of that heritage is the Monaco Chronograph. First released in 1969, it achieved iconic status on the wrist of Steve McQueen in the 1971 film Le Mans. As the new official timekeeper of F1, TAG Heuer is paying tribute to the watch and the film. The white dial with vertical racing stripes is a nod to McQueen’s racing suit and car from the film, the dial logo is the original Monaco over the Heuer symbol from the original and the strap is made of the same flame retardant fabric worn by racing drivers and made by the same company that made McQueen’s suit for Le Mans. Only 971 pieces were made in reference to the year of the movie’s release.

Boasting Certina’s new DS Concept Extreme Shock Resistance housing, an improvement on the brand’s technology from 1959, this stunning and refined diver is also extremely durable, resistant to shocks, vibrations, impacts, magnetism and more. However, while it sounds like a G-Shock, it looks more like a high-end Seiko or Tudor Black Bay — which is a very good thing, especially when you consider how relatively affordable they are (even for the titanium version).

Norwegian boutique watchmaker Micromilsepc teamed up with graphic design artist James Thompson, aka Black Badger, to create a bold version of the Milgraph titanium GMT. The indexes and hands are applied with X1-grade Super-LumiNova lume that glows an Ultramarine color in the dark. Accompanying the watch is a horological-themed anime called The Time Wars, “where time itself is controlled by the tyrannical Chrono Syndicate, ruled by the Grand Psycho and his associate The Crown Guard.” Each watch in the limited edition 75 run comes with a serial number-matching Zirconium and SuperLuminova dogtag in white and orange.

Longines celebrates 100 years of its iconic travel watch, and the world’s first dual-time wristwatch, with the Spirit Zulu Time 1925 collection. The black dial with rose gold-plated detailing comes with a bi-directional bezel in either black, blue or rose gold. It runs on the brand’s impeccable caliber L844.4 automatic GMT movement and comes with an additional nylon GMT strap for more comfort in transit.

A stark reimagining of one of G-Shock’s most storied historical designs, this take on the DW-5900 is positively minimalist, letting the materials do the talking. Done in Hender Scheme’s iconic subtle colorways, it includes a light tan resin case, two straps (natural rubber and premium leather) and has a shockingly pared-down dial design —it’s virtually featureless outside of its sub-dials and digital display.

Hublot squares off its Big Bang down to the movement structure with the Square Bang Tourbillon 3D Carbon. The hand-wound movement, with a four-day power reserve and tourbillon escapement, is built on a carbon fiber lattice frame, which can be viewed from both sides of the watch. The carbon fiber case consists of two pieces secured together with six exposed titanium screws.

Zenith introduces the most stunning iteration of its Chronomaster Original Triple Calendar with a lapis lazuli stone dial. The rare and beautiful rock forms the center of a multi-layered dial, with the sub-dials and 100-tenths-of-a-second track below it and the applied hour markers on top. It runs on the legendary El Primero 1/10th second mechanical chronograph movement with a moon phase calendar.

Worn & Wound partnered with Boldr Supply Co. to create a watch for its cycling team riding in the 2025 Princess Margaret Ride to Conquer Cancer, a Canadian charity cycling event. The 41mm titanium case features an entirely original design with a 24-minute counter and a unidirectional rotating 12-hour bezel. It runs on a Seiko caliber VK64 meca-quartz movement, and $80 from every purchase goes directly to the cancer research foundation.

French boutique brand Depancel specializes in 1970s racing watches, and the Allure chronograph is a unique design faithful to the spirit of that era. The new meca-quartz movement comes at a quarter of the price of the original automatic version. It retains the “mono eye” running seconds dial but inverts it from the original orientation. Interestingly, the 39mm stainless steel case has a case back attached with six screws. It comes on a perforated leather racing strap with quick-release pins and a tricolor thread flourish.

Luminox turns the next page in its Navy SEAL 3500 tactical dive watch series with this new edition. For the first time ever, the watch’s case, bezel and bracelet are all made from the brand’s proprietary Carbonox material. That makes this the lightest watch in the series ever. Yet it’s still incredibly capable, has the same iconic styling and boasts the same signature 25-year lume.

Rado has built the chronograph version of the Captain Cook with High-Tech Ceramic, the brand’s proprietary super-material. The legendary dive watch is now lighter and more durable than ever. It comes in a steel-resembling gray ceramic with a green dial and bezel, and a black ceramic with a matching dial and gold-colored detailing.

Longines introduced the Legend Diver in 1959 and revived it in 2007, but it has never looked sleeker than it does with its new vibrant white dial. The 39mm steel case houses an internal rotating dive track, operated with the upper crown, and an in-house L888 automatic movement with a 72-hour power reserve. Unlike other dial colors in the series, it is only available on the stainless steel “beads of rice” bracelet.

According to Nodus, the Sector Deep Pioneer was initially developed for an anonymous government agency. The Los Angeles-based watchmaker upgraded its top-performing dive watch with a caller-style GMT, thanks to a Seiko-made NH34 automatic movement, and a compass bezel. Every white detail on the dial and bezel is coated with lume, making for exceptional low-light legibility. It comes in a blue dial with sky-blue detailing and a black dial with red detailing.