16 New Watches You Missed from Seiko, Swatch, Timex and More

For this collection, Casio reskins five classic G-Shock watches with a black-and-red colorway that isn’t just tough but looks it. The most novel of the bunch might be the GX-56 variant, as it now represents the only active GX-56 with a positive display. Prices range from $99 to $150.

Timex and Noah team up once again, this time for a simple summer watch inspired by Brendon Babenzien’s childhood. A Long Island native, the Noah founder rose to fame as the longtime creative director at Supreme and now oversees menswear at J.Crew. Beyond the unique dial, the watch features a leather strap with gold-colored hardware. But the unspoken halo feature here is the watch’s oval case, resembling the Patek Phlippe Ellipse first released in the late 1960s.

Breguet is one of the most respected names in watchmaking, but a century ago, the same family was a pioneering force in aviation. This new pilot’s chronograph celebrates the first Paris-to-New York City transatlantic flight in a Breguet 19 aircraft, flown in 1930. An engraving on the solid gold bridge of the manual watch movement depicts the aircraft and a map of the flight, visible through an exhibition case back.

Timex’s 1971 Velocity reissue is back with a new dial color and bracelet. The blue and orange color scheme is more fun than the black and burgundy or previous reference, and the stainless steel five-link “jubilee” bracelet is dripping with 1970s swagger. This revamped reissue will be available on June 17th.

Mykonos, Greece, inspires the Summer 2025 edition of Hublot’s Big Bang Unico chronograph, more accurately, the Aegean island’s exclusive party culture. The fly-back chronograph has a 60-minute register at three o’clock with a date window tucked into the sub-dial, and is operated with titanium pushers. Greece’s iconic tonal blues, along with a sunny orange, are represented in the ceramic case and bezel, as well as the integrated rubber strap, which has a titanium folding clasp. This is a limited edition of 100 pieces.

In 1985, Citizen launched the first-ever dive watch equipped with an electronic depth meter. This year marks its 40th anniversary and, to celebrate, the Japanese brand has launched a faithful recreation of that original watch with the same iconic styling and complications — including the same dive meter that made it famous — as when it first came out. But units are limited to 5,800 examples, so you’ll want to be quick on the draw to score this retro undersea timepiece.

Christopher Ward utilized a ceramic compound infused with Super-LumiNova called Globolight to create the applied indices, logo and hands of the Trident Lumière, making it twice as bright as the standard Trident. The vibrance has been amplified further with a brilliant dial color called Submarine Yellow, as a nod to the Fab Four. The titanium case houses a Sellita caliber SW300-1 automatic movement with a 56-hour power reserve, and it is available with a matching titanium three-link bracelet or a luminous rubber strap with a folding clasp.

Introduced in 2001, Ulysse Nardin’s original Freak proved to be a revelation, not only because the movement itself tells the time but also because it was the first to use silicon in its escapement, a material that has since become the gold standard for high-end watches. This new edition raises the bar when it comes to artistry, courtesy of a Guilloché-Flinqué rotating disc with a sunray pattern that by itself takes a skilled artisan eight hours to craft. This new Freak also features a 43mm blue PVD titanium case and blue alligator strap — both complemented by rose gold accents — and a 72-hour power reserve.

Frederique Constant’s 60s-style racing chronograph is inspired by and in partnership with Austin-Healey, one of the most iconic British race car manufacturers. The line was introduced in 2004, and this new update features a light blue radial brushed dial with navy blue snailed sub-dials. The automatic movement includes a 30-minute stopwatch compilation. This limited edition of 1888 pieces comes on a navy blue calf leather strap, along with a small replica of the Austin-Heraley NOJ393.

Hot on the heels of its “Edo Silk” dial watches, Seiko’s Presage line gets another absolutely drop-dead gorgeous addition to its catalog. This one features a dial crafted from unglazed Arita porcelain, a material that was created in the 17th century and holds the honor of being Japan’s first porcelain. It also boasts a super-hard-coated stainless steel case, an understated leather strap and a reliable automatic movement.

Huckberry teamed up with Citizen to give the Promaster Tough field watch a subtle update. The previously emerald green dial is now matte olive drab, and the hour markers are outlined. This watch’s strength is the case and three-link folding clasp bracelet made from Citizen’s proprietary Super Titanium alloy. It is remarkably lightweight, even compared to other titanium watches. It runs on Citizen’s Eco-Drive quartz movement which is charged with any light source.

Swatch and Blancpain continue their lauded partnership with yet another take on the Scuba Fifty Fathoms, one of the most iconic dive watches of all time (and arguably the first, depending on who you ask). This time, that watch has been given a military-inspired OD green colorway, making it one of the best-looking of the bunch. Of course, it still has its reliable, groundbreaking automatic movement, signature Bioceramic case and shockingly low price point.

Frederique Constant introduced the Carée Automatic in 2022, but it is coming to the American market for the first time in July 2025. Along with the existing silver and blue dials, a salmon color dial is joining the collection for the expanded launch. The 30mm by 33mm rectangular stainless steel case houses an in-house caliber FC-303 automatic movement with a 38-hour power reserve. Rose gold plating is applied to the hands on the salmon dial reference only.

After staying out of the dive watch game for decades, Zenith relaunched the Defy dive watch collection in 2024 with the new Extreme Diver and the Revival Diver, a faithful reproduction of the brand’s elite dive watch introduced in 1969. First reintroduced in steel, the Revival now has a pebble-blasted titanium case. The new Shadow Edition is complete with a neon yellow bezel ring, minute track and hands. It has an impressive 600m water resistance and comes on a matching titanium three-link folding clasp bracelet.

Beginning in 2020, Oris has celebrated its birthday on June 1 with a unique take on one of the Swiss watchmaker’s core designs. For 2025, it is a high-contrast 41mm ProPilot with a matte black PVD-coated steel case, a brilliant white full-lume dial and no date. When the lume is activated in low light, a graphic of a bear’s head with a heart-shaped nose is revealed on the dial.

IWC applied the Top Gun Mojave Desert color scheme, including a ceramic case and layered strap, to the iconic Mark XX Pilot’s Watch. It has a 41mm case and runs on the in-house caliber 32112 automatic movement, with a date complication and a 120-hour power reserve. The strap consists of a nylon core within a rubber frame that matches the color of the ceramic case.