Pound for pound, MING might just be the most innovative watch brand today.
Founded in 2017 and with a small enough team that many still refer to it as a microbrand, MING has nonetheless proven to be a modern horological force with its outside-the-box thinking and technical prowess.
Last year, the brand’s LW.01 set a new record as the lightest mechanical watch ever made, and earlier this year the brand launched a dive watch featuring an entirely new type of bezel and a chronograph featuring a dial created via a brand-new laser fusing process.
Many of MING’s innovations are reserved for its high-end models, but today, the brand has launched its latest entry-level model — the MING 37.02 Minamilist — and it boasts what might just be the brand’s most exciting invention yet.

MING 37.02 Minimalist
Specs
Case Size | 38mm |
Movement | Sellita for MING Cal. SW300.M1 automatic |
Water Resistance | 100m |
White Night
Any sports watch worth its salt features lume. Whether it’s Swiss-made Super-LumiNova or a proprietary formula like Seiko’s Lumibrite, this luminous material will often appear white in light, but when the lights go out, it glows a different shade. Typically, white lume glows either green or blue — it never stays white. Well, not until now anyway.
The dial of the 37.02 Minimalist marks the debut of MING’s new proprietary lume, Polar White, which the brand describes as “one of the very few, if not the only” lume formulations to glow white. MING always seems hesitant to congratulate itself on its achievements, but I know I’ve never seen white-glowing lume anywhere else before.