Anyone who’s been keeping a close eye on the watch industry in recent years knows a secret that many in the general public do not: If you want a Swiss watch that offers tremendous value for money, buy a Mido.
The sometimes-forgotten member of Swatch Group’s vast portfolio has been on a tear in recent years thanks to a healthy mix of attractive modern designs, thoughtful reinventions of heritage pieces, competitive specs, and, perhaps above all else, an almost preternatural ability to give the market exactly what it wants.
We’ve seen this in standout watches like the colorful and fun Ocean Star Decompression Worldtimer, the luxe-looking Multifort TV Big Date and the retro-cool Ocean Star Tribute.
Now, Mido is playing directly to enthusiasts with the launch of its latest dive watch, which is immediately a strong contender for the title of “best dive watch under $1,500.”

Mido Ocean Star 39
Smaller, Prettier, Just As Capable
Mido’s new diver is the Ocean Star 39, marking the first time the brand’s flagship dive watch has been available in a crowd-pleasing and versatile 39mm case size.
But Mido didn’t just shrink down its existing 42.5mm Ocean Star diver and call it a day — this new watch is a complete reinvention.