Japan’s economy was booming in the early 1970s. More people could afford high-end watches than ever before and wanted to show off the economic prosperity on their wrists.
Seiko met this rising demand by adding a series of bold, innovative watches to the luxurious King Seiko sub-brand. Dubbed Vanac, these watches featured big geometric case designs with flat polished surfaces and ornate dials in flashy colors.

It was the polar opposite of the reserved and austere appearance King Seiko had maintained until that point, but that is exactly what Japanese society sought in 1972.
Seiko revived its King Seiko sub-brand in 2022 with the elegantly simple, Platonic ideal watch designs that it created in the 1960s. Now, the king of Japanese horology is following the same playbook that worked in the early 1970s.
Just as it did half a century ago, the Vanac series is diversifying King Seiko with adventurous designs that flaunt the luxury label’s masterful engineering.