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Jack Mason’s Newest Everyday Watch Is Also Its First Swiss-Made Timepiece

The Canton has been totally redesigned from the movement out — and it’s built in the Mecca of watchmaking.

watch on wristJack Mason

By Gear Patrol Studios

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Welcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.

Compared to many watch brands, Jack Mason is still young. But since its launch in 2015, the Dallas-based watch brand has already proven that enthusiasts have an appetite for resilient timepieces that put design first.

The all-new, Swiss-made Canton, which builds on the popular style first released in 2018, signals the brand’s continued evolution toward becoming a watch company for true enthusiasts.

A Jack Mason Canton watch on a person's wristJack Mason

Elevating a beloved everyday watch

The new Canton’s predecessor, which was powered by a Miyota 8000 series day-date movement, leaned slightly dressy. But it proved to be an everyday favorite among fans thanks to its comfortable 40mm case.

While Jack Mason revised essentially every detail of the new Canton, including the movement and case diameter, the watch retains its elevated, everyday usability — emphasis on elevated.

The redesigned Canton is powered by the Soigne-grade La Joux Perret G100 movement which boasts a 68-hour power reserve with +/- 7 seconds of accuracy. The tungsten rotor, meanwhile, bears the signature Jack Mason Texas lone star.

With a 39mm case diameter and a lug-to-lug length of 46mm, the Canton sits squarely in the goldilocks zone for fitting comfortably on most wrists.

Adding to its wearability, the 10.8mm-thick case was designed to recesses effortlessly onto the flat part of your wrist, while the tapered bracelet features Jack Mason’s signature micro-adjustment clasp.

For good measure, the entire watch has a hardness coating of 1200 vickers, ensuring more than enough resiliency to survive the daily grind.

Details, details

The fine finishing details are where the Canton truly separates itself from most other watches at this price point.

Both the crystal and see-through case back feature anti-reflective coated sapphire, and the brushing quality and crisp transition to polished chamfers on the case are exquisitely executed. Finally, the cross-hatched dial is adorned with an intricate sun ray finish.

“This is the nicest watch we have made.” says Jack Mason cofounder Peter Cho. “We sought out some of the best manufacturers in the industry to make a watch that felt like it was three to four times the price.”

Swiss-made precision at a competitive price

Priced at $1,499, the Canton is a compelling package to rival entry-level timepieces from Swiss heritage brands.

The watch balances its premium, design-forward features with exceptional wearability to create a truly elevated timepiece designed to be worn everyday.