This story is part of The Greatest Watches of All Time collection, publishing every day this week. Read the introduction to the series here.
Watches are far too subjective to rank, you say? We did it anyway. For this list of the 50 Greatest Watches of All Time, we identified timepieces with a combination of compelling features, influence and lasting popularity, as well as a few overlooked but exceptional models. Deriving from all watch categories and from the past hundred or so years, this ultimate tally culminates in the single greatest, most perfect watch ever created.
Looking for watches you can actually buy? Check out our stories “The 50 Best Watches for Men” and “The 30 Best Affordable Watches Under $1,000.”
10: Apple Watch

The Apple Watch can do far, far more than any watch in history, and continues to dominate the smartwatch segment itself. Apple studied the Swiss watch industry in developing its smartwatch and the result is a wearing experience that watch enthusiasts should appreciate — even if many are too stubborn to do so.
Diameter: 34mm or 38mm
Movement: WatchOS
Price: ~$399+