Movie tie-in watches have been a thing for decades. The very first was the Hamilton Frogman. Originally created for the U.S. Navy, this watch was heavily featured in the 1951 film The Frogmen. Since then, dozens of brands, big and small, have gotten in on the action.
While some — including another Hamilton, Interstellar‘s Murph — are big hits, many contemporary attempts have been major flops (especially on the budget-friendly side, where cheapness often reigns supreme). These watches frequently rely on cheesy or corny over-branding, making the timepieces seem more like lazy cash grabs than anything worth wearing.
G-Shock is no stranger to this concept, having crafted a ton of tie-in and collaboration timepieces. Nor is G-Shock a stranger to making divisive, even ugly watches (sorry, loyalists, but it’s true). But the brand’s latest entry, the G-Shock x Marvel Fantastic Four watch collection, is — dare I say — actually really solid.

It’s clobberin’ time
Created as a tie-in for Marvel’s upcoming flick, Fantastic Four: First Steps, the collection includes four watches (which makes sense, even if it’s a little too on-the-nose). Like their uniformed inspiration, all four watches share a consistent motif.
The cases and straps are white, while some of the detailing, especially on the dials, is a cobalt blue. Essentially, these colorways are the inverse of the titular team’s signature outfits.