This Very Weird G-Shock Could Become a Collector’s Holy Grail

Christmas has come early for some lucky G-Shock fans in the UK.

Casio has teamed up with KFC UK&I, the branch of KFC serving the United Kingdom and Ireland, to create a special-edition G-Shock for the holidays. But don’t bother getting out your wallet: The watch is actually free.

Here’s how to get it.

Christmas in Japan (and the British Isles)

KFC UK&I

You may be scratching your head at the collab, but it kind of makes sense.

Eating at KFC is a longstanding Christmas tradition in Japan, and since G-Shock is a Japanese brand, a KFC collab for the holidays is kind of a perfect match. So why, then, is this collab only available in the UK and Ireland instead of Japan? Well, that I don’t have an answer for, but it might just be because the UK branch of KFC is pretty wacky, judging from their social media presence.

As for the watch itself, it’s a slightly modified version of the existing GA2100, the entry-level version of the “CasiOak” with a resin case and strap, 200m of water resistance and an ana-digi display.

The KFC watch is bright red and almost distinguishable from the standard red reference GA2100-4A, save for the addition of KFC branding. There are small white KFC logos on the strap near the case, and then a far larger KFC logo further down the strap, also in white.

KFC UK&I

A standard GA2100-4A retails for $99, but this KFC version is quite a bit cheaper — as in, it’s free. The catch is that they’re only making 11 of them, making this one rare (fried) bird.

The combination of extreme rarity and fast-food novelty should make this a sort of Holy Grail for G-Shock collectors, and I can see this going down as Casio’s equivalent to the beloved Domino’s-branded Rolexes of yesteryear — though this is much, much rarer.

To get yours, you’ll have to have a British address — the watches will only ship to the UK and Ireland. You’ll also need to be exceptionally fast and lucky. The watches will be released one at a time for 11 days in a row beginning on December 14, with each becoming available to claim at 11:11 am GMT on the dot at the online KFC UK&I Shop.

Related Topics