G-Shock Brings Military-Grade Toughness to Two of Its Best Affordable Beater Watches

Tough stays tough.

Published February 25, 2025

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Released in 2024, the GD-010 and GA-010 brought a bevy of classic G-Shock qualities to the masses. Large displays, 10-year batteries and carbon fiber-reinforced housing, all for $99 and $120, respectively.

Now, the introduction of Cordura Re/cor straps bring a touch of military-grade toughness to two of the brand’s best affordable beaters, with an eye toward sustainability.

G-Shock watch — G-Shock brings Cordura Re/cor straps to the GD-010 and GA-010, first released in 2024.

Call in the reinforcements

Cordura was originally developed by DuPont in the first half of the 20th century, and it didn’t take long for the US military to use the highly durable fabric to reinforce vehicle tires and tank treads.

Today, it’s found its way into civilian backpacks, military apparel and, in this case, watch straps. However, the type fabric used in the colorful G-Shock GD-010CE-5 and GA-010CE-2A isn’t your typical Cordura of yesteryear.

Cordura Re/cor, introduced several years ago in Mystery Ranch’s District series of backpacks, is made with recycled post-consumer polyester waste to lessen manufacturers’ dependence on virgin materials.

Mystery Ranch backpack — With its District backpacks, Mystery Ranch was one of the first brands to bring

G-Shock here goes one further by using natural dyes derived from echinacea flowers and red turnips, which combine with bio-based resins for some of the most sustainably minded watches in G-Shock’s entire lineup.

man wearing a g-shock working on a motorcycle — The GA-010CE-2A upcycles the same blue-green case from last year’s GA-010 (pictured).

That said, one of the most environmentally conscious decisions one can make as a consumer is to turn their back on one-and-done products — namely by buying goods that go the distance.

It’s a good thing then that even the battery on the GD-010CE-5 and GA-010CE-2A models can last a decade, with the carbon fiber-reinforced housing and Cordura Re/cor straps designed to survive much — much — longer.

casio g-shock sketches — From a functional viewpoint, the GD-010 and GA-010 prioritize legibility.

Pricing and availability

The LCD-only GD-010CE-5 comes in with earthy brown case and olive-green strap, while the analog-digital GA-010CE-2A boasts a seafoam strap that verges on Tiffany Blue territory.

Both watches are available at G-Shock Japan for 17,050 ($114) and 20,350 ($136) Japanese yen.

G-Shock GD-010CE-5

A spin on G-Shock’s GD010, released in 2024, the GD010CE-5 adds a Cordura Re/cor strap to the no-nonsense watch where durability and legibility are paramount. It’s joined by GA-010CE-2A for collectors who want an analog-digital display. Both watches utilize natural dyes and bio-based resin in the spirit of sustainability.