The contest for the most hyped brand collaboration of 2025 may already be decided.
For the first time ever, G-Shock and Crocs have joined creative forces to create something I can’t say I’ve ever seen before in my nearly two decades of writing about products.
A New Hybrid Croc Design

Let’s ignore that large G-Shock attached to the side for a moment – as difficult as that is – and focus on the rest of the shoe for one second.
The bone-colored Croc appears to be a new hybrid silhouette from the brand.
The bulk of the shoe matches the Echo Wave, a sportier, futuristic slip-on launched in December 2024. Its namesake wave-like form isn’t merely an aesthetic statement; the shape also helps hug the foot, adding comfort to compensate for its lack of a strap.