This Elegant Dress Watch Utilizes an Unexpected But Perfectly Placed Material

French watchmaker Briston makes the material used in most glasses frames look so good, you’ll wonder why it isn’t deployed more often.

a Briston dress watchBriston

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Most eyeglasses and sunglasses are made from a plastic-like substance derived from wood pulp called acetate. It is easy to mold, very durable and closely resembles the animal horns and tortoise shells used for luxury glasses frames in the past.

As it turns out, tortoiseshell acetate looks just as good on a watch as in glasses frames.

a square Briston dress watch with a brown leather strap
The Streamliner Kennedy has tortoiseshell acetate panels attached to each side of the case.
Briston

Because authentic tortoiseshell glasses were a luxury item for centuries, the material’s distinctive appearance took on an elegant vibe, making the modern synthetic version a logical material for dress watches.

Yet somehow, Briston is the only watchmaker making tortoiseshell acetate look classy on a watch case. The French brand has been taking advantage of the material since it was founded in 2013, but it has never looked better than on the new Streamliner Kennedy collection.

two square dress watches next to each other
The Streamliner Kennedy Auto comes with a black dial or a steel dial.
Briston

The 36mm square case Streamliner Kennedy Auto has tortoiseshell acetate panels attached to the sides of the vertically brushed steel case with exposed screws.

Inspiration clearly comes from the Cartier Santos, but Briston has established a distinctive look that makes it one of the best-looking automatic dress watches under $1,000.

Bang for your buck

There are different acetate levels, with higher quality being more durable, but even the most expensive is still cheaper than steel. Fleshing out a watch case with acetate rather than steel not only adds texture and color but also saves money on the production cost.

a square Briston dress watch
The Streamliner Kennedy comes on a quick-release leather strap.
Briston

Briston balances out the savings from the case with a dial that reveals its complexity upon close inspection. The inner square is decorated in an intricately etched guilloché pattern framed by a railroaded minutes track on a rehaut.

The top layer of the sandwich dial has the hour markers cut out in a combination of Arabic and Roman numerals. It sits on a contrasting plate to expose the numbers and is capped with sapphire crystal.

a square Brtiston dress watch on a man's wrist
With the acetate bumpers, the 36mm case wears quite large.
Briston

The Streamliner Kenney Auto’s dauphine hour and minute hands are inset with SuperLuminova, and the steel dial’s second hand is blued.

It runs on a Citizen-produced Miyota caliber 9039 automatic movement, visible through an exhibition case back. This affordable workhorse movement keeps the price down without sacrificing performance.

The full collection

The Streamliner Kennedy collection also includes a 30mm quartz version that lacks a second hand and has applied indices rather than the sandwich dial. It comes in the same steel or black dial options, but both are equipped with a tan nylon NATO strap.

a black dial Briston dress watch
The Streamliner Kennedy in black.
Briston

Additionally, a quartz chronograph version with a 30-minute counter has a 38.5mm case and comes on a rubber strap.

Briston uses acetate in most of its offerings, even creating full acetate cases. Perhaps with the Streamliner Kennedy collection demonstrating the material’s untapped potential, the rest of the watch industry will begin to take notice.

Availability and pricing

The Briston Streamliner Kennedy Auto is available for preorder now from Briston for $920. Orders begin shipping on May 15.

The 30mm quartz Streamliner Kennedy HM is available for $450, and the quartz-powered Streamline Kennedy Chrono is available for $540.

Additionally, Briston sells various leather and NATO straps.

a Briston dress watchBriston

Briston Streamliner Kennedy Auto

Specs

Case Size 36mm
Movement Miyota caliber 9039 automatic
Water Resistance 50m
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