Last April, British independent watch brand Bremont caused a stir when it unveiled a dramatic rebrand at the Watches and Wonders trade show in Geneva.
The brand unveiled a new logo, a new ethos and several new collections. The poster child of the new Bremont was the Terra Nova collection, a series of unique and attractive field watches with 904L stainless steel cushion-shaped cases, neo-vintage styling and solid-block Super-LumiNova indices.
Bremont’s rebrand and, by extension, the Terra Nova, proved fairly controversial among fans of the brand, who missed the nods to Bremont’s aviation roots and lamented the loss of longstanding hallmarks of the brand in the new designs, like its proprietary three-piece “Trip-Tick” case.
But now that the dust has settled, I think most can see the Terra Nova for what it is: a really good-looking, highly original and very capable collection of tool watches. I’ve liked the Terra Nova from the start, and now the brand has given the collection a thorough makeover in a brand-new material that may gain it some more fans.

Bremont’s Bronze Age
Bremont has unveiled the Terra Nova Bronze Collection, which sees the Terra Nova Date, Chronograph and Power Reserve models all get their stainless steel cases and bracelets swapped out for bronze.
But just as Bremont opted for tougher 904L stainless steel over more common 316L steel for the original Terra Nova, the brand also sought out a more rugged version of bronze for these bronzed beauties.