When Bremont unveiled its total rebrand under new CEO Davide Cerrato at Watches and Wonders Geneva in April 2024, the reception was mixed, to say the least.
Some longtime fans of the brand, which since its 2002 founding had established itself as a destination for extremely rugged pilot’s watches, felt alienated by the company’s new direction, which seemed to put a greater emphasis on aesthetics.
But in the year and change since, Bremont has been winning back fans watch by watch, both by launching all-new releases that keep with the brand’s original spirit of adventure — like the Supermarine Full Ceramic diver — while also bringing back brand signatures like the Trip-Tick case on the rebooted MB line at this year’s Watches and Wonders show.
Now, the British brand is once again tugging at the heartstrings of its oldest fans with another update to its flagship MB line of pilots’ watches.

Orange You Glad It’s Back?
Bremont’s ongoing collaboration with Martin-Baker, the British company that invented the fighter jet ejection seat, began with the MBI and MBII back in 2009.
The novelty of the MB line was that the watches underwent the same brutal testing that Martin-Baker’s ejection seats are subjected to, meaning they are literally built to endure the rigors of being jettisoned from a fighter jet. No other pilot’s watch can say that.