Even without James Bond, Omega would be one of the world’s most recognizable brands, in watches and otherwise.
Manufacturing the first timepieces to walk the moon will do that. So, too, will serving as the official timekeeper of the Olympics for nearly 100 years.
But despite the brand’s achievements off the silver screen, the brand’s longstanding relationship with her majesty’s secret service has undoubtedly made it one of most coveted names in high horology, converting legions of 007 fans in bona fide watch enthusiasts over the last 30 years.

Needless to say, every time there’s a new Bond watch in the works, people perk up. And now might be a good time to pay attention.
A new Bond, a new watch
Before you get too excited, mum’s still the word on the next Bond movie. And, technically, we still don’t know which actor will ultimately replace Daniel Craig in the franchise (although some guesses are better than others).
But James Bond is back, baby. Or he will be soon, this time in 007 First Light, an upcoming action-adventure video game scheduled for release in 2026.