To simply describe Seiko as impressive would be a tremendous understatement.
The brand is perhaps the most vertically integrated watchmaker in the world, producing literally every part that’s used in their timepieces — from dials and cases and bracelets right down to the batteries, capacitors and even quartz crystals (which Seiko grows) for their quartz watches.
In modern watchmaking, in-house movements are considered a mark of quality. Well, every watch Seiko makes contains an in-house movement. It does not matter if it’s a $200 Seiko 5 or a $40,000 Grand Seiko (which operates as an independent brand under the Seiko umbrella and competes with the likes of Rolex and Omega).
As for that price difference, therein lies one of the company’s greatest qualities: there is a Seiko watch for everyone. In fact, there are a lot of them.
Unlike some brands, Seiko and Grand Seiko both release watches throughout the year (including at Watches and Wonders, in the case of Grand Seiko). We’ll be gathering them all here, so bookmark this page and check back often.
Grand Seiko
Grand Seiko SLGW003
Powered by the first manually wound hi-beat movement from Grand Seiko in half a century, this reinterpretation of the White Birch is crafted from Brilliant Hard Titanium and boasts an 80-hour power reserve.
Grand Seiko got experimental with the dial of this Spring Drive chronograph GMT. Combining its textured lion mane-inspired dial with the red colors used for its Hotaka Mountains-inspired dials, the dial of the SBGC275 makes use of “Optical Multilayer Coating” technology that allows it to change color from gold to orange to red depending on the angle, mimicking the visual splendor of a Hotaka sunrise.
A 40mm hi-beat automatic in stainless steel, SLGH021 is notable for introducing a new dial design to Grand Seiko’s acclaimed lineup. The shimmering, pale-green, cracked surface of the watch face draws inspiration from the natural beauty of the Genbi Valley that stretches along the banks of the Iwai River near Grand Seiko Studio Shizukuishi.
Grand Seiko Kodo Constant Force Tourbillon SLGT005
A sequel to the Kodo Constant Force Tourbillon introduced by Grand Seiko at Watches and Wonders 2022, this version features the same incredible high-horology movement that combines a tourbillon and constant force mechanism on a single axis but alters the appearance to be lighter and brighter. Aiding it in that mission is the use of blue sapphires as jewels in the movement — a first for the brand — along with a platinum inner case.
The third installment in Grand Seiko’s series of Spring Drive-powered “Lion” timepieces, the SBGE307 is the first to feature a GMT complication. It adds an eye-catching red GMT hand while maintaining the series’ white textured dial inspired by a lion’s mane and aggressive and bold High-Intensity Titanium case design.
A rebirth of the cult-classic budget Seiko SNXS, this modern version maintains the sleek case shape and day-date complication but amps up the sportiness with a colorful ’70s-inspired look.
A 2024 update to Seiko’s popular 2020 line of 1965-inspired dive watches, the SPB453 and its stablemates the SPB451 and SPB455 have smaller, thinner cases, higher water resistance and an increased power reserve over their predecessors.
In honor of Spring Drive’s 20th anniversary, Grand Seiko created this special version of the most iconic Spring Drive-powered watch: the Snowflake. This iteration maintains the original’s dimensions and titanium build, but it swaps out the white textured dial for a pale pink one that emulates the morning sun’s reflection on freshly fallen snow.
Many Grand Seiko watches are on the larger side. Not this one. Sized with a chef’s kiss 38mm case diameter and 44.7mm lug-to-lug in high-intensity titanium and powered by the hi-beat automatic Cal. 9S85 movement, this reference, SBGH343G, has a gorgeous green dial inspired by the budding leaves of Japanese cherry trees in the spring.
Powered by Seiko’s caliber 5X83, this watch is packed to the gills with tech. It’s Seiko’s first GPS solar watch to feature both chronograph and dual-time functions, and the brand says it’s the highest-performing Astron caliber ever. The rest of the watch is impressive as well, combining a sapphire crystal and ceramic bezel with a titanium case and bracelet.
A refined piece from Seiko’s Presage Classic series, the SPB467 features a salmon-colored (technically araigaki), textured dial inspired by silk. This is paired with a dressy seven-link bracelet that’s somewhat akin to a Jubilee with its contrasting mix of satin-brushed and mirror-polished finishing.
A smaller, more affordable version of Grand Seiko’s most famous watch, the Snowflake, reference SBGX355 keeps the original’s snowy textured dial, blued steel seconds hand and high-intensity case and bracelet but shrinks the size to 37mm and swaps the Spring Drive movement for a 9F high-accuracy quartz motor.
A welcome addition to Grand Seiko’s lineup of Spring Drive-powered sports GMTs, the SBGE305 combines a fiery red dial with a polished black ceramic bezel.
Following the success of its SKX diver-inspired GMT, Seiko launched another line of 5 Sports models utilizing the same affordable dual-time movement. This time, however, the watches fall under the iconic Seiko 5 field watch line and exude an explorer-vibe with their fixed 24-hour steel bezel.