I have the utmost respect for a watch designer who is disciplined enough to start a brand by focusing on one model until it feels complete.
Benjamin James has done just that, and after two years and eight references, his eponymous brand has released a perfect version of the Scarifour integrated steel sports watch.

Benjamin James, the brand, debuted in 2023 with its first collection of four Scarifour references. The heraldry dial, featuring chevron lines etched into a grainy texture, came in white, blue, purple and orange.
The release, constrained by limited resources, quickly sold out and was followed up by the same dial texture in British racing green and gilded champagne in 2024.
James has remained dedicated to his debut case and integrated bracelet design. Tinkering with the dial while leaving the rest alone has paid off with the new Sacrifour Icy Blue MOP.
