The history of the DOXA SUB dive watch and the Cousteau name goes back to the watch’s introduction in 1967. Though the old Swiss company DOXA was late to the dive watch game, its first serious effort, the SUB 300T, drew the attention of the world’s foremost diving authority, Jacques-Yves Cousteau, who appreciated this purpose-built hunk of steel with the orange dial, dwarf hour hand, and oddly marked bezel. Cousteau was so impressed with the DOXA SUB that he secured the sole importer rights for the U.S. market through his company, U.S. Divers. Those DOXAs sold by U.S. Divers in the late ‘60s and early ’70s bore the familiar twin-hose Aqualung logo on their dials, and many of Cousteau’s divers, including the Captain himself, wore them on their well-documented missions around the world.
Both Cousteau and DOXA faded from the public’s view in the late ’70s. But 30 years later, the rebirth of interest in mechanical watches in the early 2000s changed the game; through some shrewd marketing and a small but loyal fan base, the DOXA SUB dive watch was reborn. So was the Cousteau name. Jacques-Yve’s son, Jean-Michel, picked up his father’s mantle, producing shows from places like the Amazon and the Arctic for PBS. Like his father, Jean-Michel was wearing a DOXA, albeit one of a new breed, with a sapphire crystal, solid-link bracelet and a larger case.
Callaway X-Tour Irons
It’s one of the most talked-about debuts on tour this season. The new X-Tour Irons are now in the bags of players like Phil Mickelson, Annika Sorenstam and Charles Howell III.Forged 1020 Carbon Steel Body: The X-Tour’s advanced two-piece design features a forged 1020 carbon steel body, with a forged 1020 carbon steel face welded in 360 degree undercut channel, which enlarges the sweet spot and provides perimeter weighting previously unavailable on a performance iron.
Tumi T3 Ducati Carry-On Duffel
The Tumi+Ducati Collection is an award winning line from Tumi that rocks out high-performance Ducati inspired design sculpted in Tumi’s exclusive, abrasion- and stain-resistant Hybrix fabric. The T3 Carry-On Duffel has easy-to-pack duffel styling in a convenient carry-on size.
Garmin Nuvi 680
Receive door-to-door directions while staying on top of local weather, traffic and more with nuvi 680, a sleek multi-tasking Personal Travel Assistant. Features a colorful widescreen, hands-free calling and FM transmitter, than takes it up a notch by adding dynamic content from MSN Direct.
Vera Wang™ Truly Pink – 24 Roses with Truly Pink Fragrance
[Mother’s Day Gift Idea] Give the ultimate expression of love with this Vera Wang™ Truly Pink floral and fragrance gift set. Selected by world-renowned designer Vera Wang, these truly pink roses beautifully complement the designer’s new limited-edition fragrance, Vera Wang™ Truly Pink.
ROM – The 4-Minute CrossTrainer©
Manufactured in California since 1990, the ROM is more a leap of faith into the studied design and manufacturing process of their engineering team. Their guarantee of a 4 minute no impact cardio, resistance and flexibility workout that’s as good as any longer workout seems far stretched.
HUD GPS Speed Meter
The GlobalTop Technology’s heads up display keeps your eyes on the road. It projects the current speed and heading of the car onto the windshield.
120GB V2 FPR Fingerprint Hard Drive
Nowadays there’s no limit to how well you can protect your identity and data. DataMore makes it simple for you to just that.
Gear Patrol Salute – Independence Day
Whether you spend the day watching Transformers, grilling steaks to delicious perfection or just kicking it back with a beer in one hand and a gorgeous companion in the other it’s important to realize that 231 years ago this country liberated itself from the throes of colonization. It’s also to important to know that those colonies would later go on to be states and eventually form the United States of America; spreading our brands, fast food, painfully gorgeous women, and much envied lifestyle across the world.
Grand Theft Auto IV – Special Edition
Prepare for mayhem. Prepare for carnage.
Jack Spade Monza Flat Wallet
In the heat of the summer the last thing you want is a bulging wallet weighing you down. As a matter of fact, this should be a year round notion.
Trion:Z Dual Loop Magnetic/Ion Bracelets
Ions. You’ve heard of them for some time and you’ve wondered what exactly they do.
Inflight Power iPod/iPhone Charger
Before you chock this one off to just another iPod charger keep reading. It’s not, at least not in how it works.
Ironman Segmental Body Monitor
Your training shouldn’t go unmonitored, especially if you’re looking for accurate rehabilitation or focused workouts. The BC558 Segmental Body Composition Monitor is a completely unique product giving your individual readings for each body segment (trunk, right arm, left arm, right leg and left leg).
Eureka N!ergy 1210 Tent
Camping doesn’t always have to be so rough. The Eureka N!ergy 1210 tent brings you the ability to sleep eight in two rooms with two doors and a gear loft.
Excalibur Pool Lounger
Looking like something straight out of SkyMall or Brookstone comes the Excalibur Pool Lounger. Ridiculous purchases at it’s finest, it provides you motorized lounging in the pool as you soak in the rays and discreetly eye the ‘scenery’.
Kangaroom Charging Station
iPod, cellphone, blackberry, camera. You’re overloaded on gadgets and they’re probably lying around in multiple locations in your apartment with half dead batteries.
Osprey V-22 Tiltrotor
The Osprey V22 from Boeing may be one of the most incredible looking and functioning aircrafts you never come in contact with. Its ability to function like a heavy-duty turboprop at high-speeds and high altitudes, then tilt its nacale Rolls-Royce Allison turbshafts to land and hover like a helicopter, then fold its wings back into itself to ship and store makes it a modern day transformer.
Bachelor Pad 3
You’ve got a nice desk, nice pens, but why is your writing medium still the same thing you used when you were in high school? Replace that yellow or pink post-it pad with something of substance.
Turtle Wax Ice Liquid Polish
The summer sun can be hell on your ride’s paint. It’s also the perfect time to keep your car clean for more than a couple of days.
Sea-Doo Seascooter Explorer
The idea of scuba diving around underwater passing coral reefs and other exotic life is appealing. The idea of scuba diving without any effort is even more appealing.
Now a third generation of Cousteau is donning the iconic orange-dial watch. Jean-Michel’s son, Fabien, is about to embark on an ambitious endeavor that would make his grandfather proud: Mission 31, an expedition to live in an underwater habitat for 31 days. If Mission 31 runs its full month-long course, Cousteau the Younger will succeed in breaking his own grandfather’s record for continuous time spent living under the sea set in 1963. In a fitting bit of history repeating itself, DOXA is once again partnering with Cousteau as the official watch of Mission 31. A limited edition of 331 Mission 31 SUB Professionals ($2,890) have been built, including the ones Cousteau and his fellow aquanauts will wear on their mission. We recently got our hands on watch number 065.
Tick List
