Another BaselWorld is in the books. Journalists, retailers and watch nerds alike are retreating as we speak to their blogs, stores and web forums to debate who the winners, the losers, the biggest surprises and the biggest disappointments were at this year’s show. Of course, all of the hype surrounding the biggest watch event on the planet is a sign of the times. Watches have become big business, and the launch of a new OMEGA or TAG Heuer attracts the same buzz as a new U2 album or Bond film. Editor-in-chief of the wristwatch-focused Revolution magazine, Jack Forster, recalls a time not so long ago when watch periodicals gathered dust on shelves next to knitting and model railroading magazines and the trade shows attracted the same sort of nerds as Dungeons and Dragons conventions. This year, BaselWorld opened with a Lana del Rey concert and with #baselworld trending on Twitter. Watches are cooler now than they’ve ever been.
The CIA could learn a thing or two about secrecy from watch companies. You’d think the new Breitling Emergency 2 or Rolex Daytona was a new stealth bomber by the way speculation buzzed over the ether. But the brands’ secrets stayed locked as tightly as a Swiss bank vault until April 24th, press day in Basel, when Instagram lit up with “live photos” and “wrist shots” of all the new releases. Our intrepid band of watch experts has elbowed past the hype and tirelessly pored over the onslaught of new watches shown this past week to distill a list of the most interesting, groundbreaking and just plain sexiest new timepieces of BaselWorld 2013.
Jason Heaton
Based in that watch mecca, Minneapolis, Timekeeping Editor, Jason, is our resident dive watch expert. He actually takes his watches — gasp! — diving. But in an attempt to not be pigeonholed, none of Jason’s BaselWorld choices are rated to deeper than 50 meters.