The gateway to “proper” watch collecting (whatever the hell that is) needn’t take the form of some high-end, mechanical watch. All you need is something that fits your budget, that’s satisfying to wear and that, ideally, you can appreciate for more than simply telling the time. In other words: something that makes you happy. Among brands that are known to deliver this along with attractive design and affordable prices, MVMT is one of the most popular.
Pronounced like “movement,” MVMT is a young brand with an overwhelmingly young customer base that has had an impressive rise. Founded in California in 2013 by two college dropouts, the brand first raised money via crowdfunding site Indiegogo and only a few short years later sold the company to the Movado Group for $300 million in 2018. (Moral of the story: College is overrated. Found a watch company instead.)
Minimalist design that can function as part of your larger wardrobe is the brand’s calling card. That, and affordability, with prices that fall between roughly $100 and $300 and plenty to choose from: there are 19 men’s collections alone, each containing multiple models. Whether you’re just getting interested in watches, are looking for a gift, want a simple and affordable dress watch (there are even a couple automatic options) or just a weekend beater — MVMT’s got one to fit the bill. Check out some of our favorites below.

MVMT “The 40”
The thing about MVMT watches is that many are on the bold side in terms of size. “The 40” measures an easy-wearing 40mm, which is just about perfect for a dress watch.
Movement: Quartz
Diameter: 40mm