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Editor’s Note: Watches & Wonders (formerly SIHH) and Baselworld 2020 are canceled but that hasn’t stopped watch brands large and small from debuting their new wares. To stay on top of this year’s best new watch releases, visit our tag page.
The name Le Jour might be best known among vintage watch enthusiast circles, but the watches before you are fully modern. The revived brand’s newest watch is called the Hammerhead, and while it’s based on the aesthetic of watches its namesake sold in the 1960s and ’70s, it stands out most for its competitive value, competing strongly in the sub-$1k dive watch category.
A Swiss automatic movement and sapphire crystal for this price level might be more common recently, especially from small, direct-to-consumer startups like Le Jour. However, it’s the inclusion of a ceramic bezel insert that raises the eyebrow, as this is a feature often associated with higher-end watches. Housed in a 42mm steel case water resistant to 200m, the Le Jour Hammerhead offers all that, along with other appreciated touches such as applied indices and a healthy dose of Super-LumiNova.
All the premium materials in the world are meaningless if you simply don’t like the design of a particular watch, but the the Hammerhead looks pretty damn good in each of its four somewhat vibrant variants. Each version comes on a three-link steel bracelet and has a price of $800, available directly from the brand.
