Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.
Usually just called IWC, the International Watch Company was established in the mid-1880s by an American operating in Schaffhausen, a German-speaking town in Eastern Switzerland. Though the industrial revolution had already come to pass, fine Swiss watchmaking was still piecemeal labor done mostly in people’s homes. IWC’s founder, Aristo Jones, had a distinctly American vision of an electrically-powered watch factory, and once hydro-electric became established in the area, IWC’s headquarters quickly became one of the most prolific watchmaking facilities in the world, taking on highly profitable commercial and military contracts throughout the World Wars. (See inside their modern facilities here.)
Products in the Guide
-
IWC Pilot’s Watch Mark XX
Read more -
IWC Pilot’s Watch Chronograph Spitfire
Read more -
IWC Big Pilot’s Watch
Read more -
IWC Pilot’s Watch Timezoner Chronograph
Read more -
IWC Aquatimer Automatic
Read more -
IWC Portugieser Chronograph
Read more -
IWC Ingenieur
Read more -
IWC Portofino Automatic 37
Read more -
IWC Da Vinci Moon Phase 36
Read more
Throughout WWI and WWII, IWC built more mil-spec pilot’s watches than any other company, and the focus on aviation timepieces remains central to IWC today. Their modern catalog also includes dress watches, dive watches, and more than a few grand complications costing hundreds of thousands. IWC’s products span a range wider than that of many other watch companies, and the quality of their wares places them among the major Swiss watch manufacturers.
IWC aficionados tend to collect and fuss over the pilot’s watches, and because the company refers back to its historic catalog so much, those in the know love to complain about inconsistencies between older models and their modern iterations. Interestingly, IWC is quick to respond to customer feedback, and few watch companies revise and improve their watches as regularly. Their famous “Mark” series pilot’s watches, for example, have gone through a befuddlingly large number of iterations, each one seeming to satisfy and disappoint the aficionados in equal measure.

For years, IWC has been steadily replacing 3rd-party movements with in-house calibers (which the brand will specifically name as “IWC-manufactured” in its spec list). Even in the lower end of their range, these upgrades often come without significant price increases, and this evolution makes their current catalog ever tastier, as the value propositions are getting better each year.