Welcome to Watches You Should Know, a biweekly column highlighting little-known watches with interesting backstories and unexpected influence. This week: the Bulova Accutron Spaceview.
In retrospect, “The Watch That Hums” represented a pioneering link between the first battery-powered watches and the eventual tsunami of inexpensive quartz watches. Introduced in 1960, the Bulova Accutron looked, sounded, and functioned unlike any other watch. It was incredibly accurate, using a tuning fork that accounted for the humming referenced in the brand’s slogan. In its most interesting form, called the Spaceview, it also happens to visually represent the experimental, space-age mindset of the era.
Bulova didn’t initially intend to make the Spaceview. The first Accutron models, released in 1960, had traditional watch dials, and it was the highly accurate, groundbreaking technology inside that was the selling point — but this can be difficult to explain to consumers. Most people had only ever seen mechanical watches before, so a display model was sent to retailers that replaced the dial with a raw view of its electronic innards.
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Then, retailers were calling Bulova to say that people wanted the display model. Thus the Spaceview was born — at least, that’s how the story goes. Today, many brands produce dial-less and “skeletonized” watches in order to display their fascinating and prestigious mechanical movements — but this approach was nearly unheard-of at the time of the Spaceview. Bulova was ahead of its time stylistically as well as technologically.

Photo: mybulova.com