The rough-wearing, unpretentious, fun personality of G-Shock watches could hardly be better experienced than by testing one while riding ATVs around the muddy woods in New Jersey. That is how the brand introduced the new Mudmaster GGB100 to several New York-based journalists one recent Wednesday.
It easily survived the bumpy ride, being totally submerged in mud, an encounter with a hostile local, and an ATV that seemed to catch fire briefly. Of course, that’s a fraction of what the Mudmaster is built to withstand and just a small piece of the performance it promises, and the GGB100 packs new durability features and tech at a characteristically approachable price.
Notable: The G-Shock Mudmaster is about as giant and serious-looking as any G-Shock watch out there, and it has continued to evolve in 2019 with several new features and some design updates to differentiate it. A lightweight “Carbon Core Guard” is new this year and is supposed to enhance the durability of the already famously rugged watch. Further, this is the first Mudmaster to offer Bluetooth connectivity and step-counting, which the brand numbers among its Quad Sensors. This model regrettably does not include Casio’s Tough Solar light-charging technology.
Who It’s For: Broadly speaking, there are G-Shocks that can appeal to actual or wannabe tough guys, fans of youthful street fashion, and retro-futuristic nostalgics. The Mudmaster falls into the first category, and was made for professionals working in genuinely rugged conditions, but perfectly suitable for those who simply like that idea or want something built with that level of toughness in mind. You need big wrists or to be on board with the idea of large watches to enjoy a Mudmaster.

Alternatives: The combination of features G-Shocks typically offer is pretty unique, so the most legitimate alternatives to the Mudmaster exist within the G-Shock family itself. The Mudmaster’s all-digital sibling the Mudman is one obvious example, but those who appreciate the extensive functionality will find similar technology offered across the “Master of G” tier of G-Shocks in which the Mudmaster lives.
Similarly affordable, genuinely beat-me-up, quartz tool watches are available from brands like Victorinox, Luminox, and Marathon. The Super-Quartz-powered pilot watches in Brietling’s Professional series perhaps come the closest in terms of intended use and range of functions — but they are many times more expensive and therefore lack the casual, fun nature that characterizes G-Shock.