Porcelain, enamel, carbon fiber, meteorite, mother-of-pearl, onyx, aventurine… boring! They all sound exotic and have attractive applications but are, in fact, relatively common watch-dial materials. Watch companies that want to stand out have to get creative sometimes.
The dial is where the show is, and without the same technical and durability constraints of other watch components, it’s one place where watchmakers have some freedom to experiment with unconventional materials that won’t be used elsewhere in a watch. Safely beneath a crystal, a dial can be made from a wide range of things, from the banal to the bizarre (although working with almost any material entails its own challenges).
Most commonly, plated brass forms the base of the dial — to which various finishes can be applied or upon which art can be displayed. Other materials are sometimes simply reinforced by a copper plate underneath. Clear lacquer is often used to protect it, and opaque synthetic lacquer can give it color — or watchmakers can use more difficult and premium techniques, such as those that involve enamel. Other metals can also do the trick, from steel to silver and gold, as well as various kinds of stone.
To get the attention of seen-it-all watch collectors, though, an unusual dial material can help. Avant-garde independent watchmaker Artya, for example, made a watch dial using coprolite, which is a fancy-sounding word for fossilized dinosaur shit. Meteorite has also become more popular as a watch dial material because it has both an interesting look and story.
Here are some other unexpected materials that out-of-the-box-thinking watchmakers have used as dials.
Paper: Citizen Chronomaster

The Citizen Chronomaster‘s dial is actually made from different materials in multiple layers, but what you see is the soft texture of Japanese paper. Considered a traditional craft of Japan, it is typically produced by hand using local plant fibers. On the Chronomaster, it’s sandwiched between a layer of solar panels and a clear disc to protect it. The clear disc gives the logos and text printed on it a floating, three-dimensional effect. It’s one way for Citizen emphasize its remarkably accurate watch and give it a higher-end appeal.