
Every year, 18 of the major Swiss watch manufacturers pack up their suitcases, shut down their ateliers and head to Geneva to participate in one of their biggest events of the year, the Salon International de la Haute Horlogerie (SIHH). Part trade show, part intimate soiree and all business, SIHH has, for the past 20 years, been an integral part of the watch industry’s business cycle. This past week, a select group of international retailers, collectors and journalists was invited to SIHH to check out the companies’ novelty releases, rub shoulders with celebrities and ogle their latest innovations and designs.
There were a lot of great watches on display from brands like A. Lange & Söhne, Mont Blanc, and Cartier but we’re gear guys through and through and always run to check out the sports watches first. And SIHH 2012 didn’t disappoint. Here is a rundown of Timekeeping’s favorite new releases.
Audemars Piguet

This storied brand showcased a number of pieces, but none were more hotly anticipated than the 40th Anniversary Edition of the Royal Oak “Jumbo”. Introduced in 1972, this now iconic watch practically invented the sport watch category and in doing so, ushered in the era of the luxury stainless steel watch. For 2012, we see a few small, but significant changes, such as a newly refined trademark “petite tapisserie” pattern on the dial, which brings this piece closer to its roots
Another standout from Audemars Piguet is their latest iteration of the wildly popular Diver, which, for the first time is available with a forged carbon fiber case and a virtually scratch-proof ceramic bezel. Forged carbon fiber, which is exclusive to Audemars Piguet, is an exceedingly complex material to work with, but the end result is a case that is as strong as steel at a fraction of the weight. You can expect all the most fashionable deep sea divers to be sporting one this year.