Movado has had a long and tangled history since its 1881 founding in La Chaux-de-Fonds, Switzerland. From that time, the company has gone through changes of name, ownership, and image, as well as having produced a wide range of watches — some of which will surprise those familiar only with the budget-range fashion watches produced under the Movado Group today. Movado watches from the early and mid 20th century were often beautiful, contained in-house-designed and -manufactured mechanical movements (unlike many of its contemporaries), and contributed significantly to the watch industry alongside other respected and prestigious brands of the time.
Like many watch makers (that survived), the pre-Quartz Crisis Movado looked very different from what followed. Acquired by North American Watch Corp in 1983, Movado became its flagship brand resulting in the parent company’s name change to today’s Movado Group which owns several watch companies as well as licensing a collection of brands that produce inexpensive watches as fashion accessories. Modern Movado’s image and success are largely built around the famous Museum Dial watch.
Watches from Movado’s glory days, however, are not hard to find on the vintage market now, and they can offer satisfying quality and value. Below, you’ll find three disparate examples which show some of the interesting background to the Movado name, and they will hopefully inspire you to explore the brand’s history more.
Movado Triple Calendar
What We Like: Calendar watches like the Calendomatic, Calendograph, and Calendoplan were some of Movado’s most important models. This example, first of all, is beautiful with its Breguet numerals, but it also contains an in-house automatic movement which provides for month and day-of-the-week displays and the date indicated by a centrally mounted pointer. It measures 34mm wide, and horn lugs further add to its unique and elegant look.
From the Seller: Case is very sharp, unpolished, but still showing factory brush finishing on the lugs. Watch movement is beautiful, robust, running very strong and keeps very good time.
