Baselworld, an enormous trade show that runs from March 21st through 26th this year, is an annual deluge of new watches of all kinds and price points, and the 2019 edition is almost upon us. There have been major shifts in the industry in terms of business and politics (most notably, the Swatch Group pulled out of the show this year), but the important thing is what the products themselves will be like — and overall, it’s a good time to be a watch lover, especially if you like the “vintage aesthetic.”
With the Swatch Group’s surprising announcement that it will not participate in Baselworld 2019, this year will be markedly different from past shows and see the halls absent of significant brands like Omega, Breguet, Blancpain, Hamilton, Longines and Tissot.
That doesn’t mean these brands will be silent, however — in fact, it was announced late last year that the Swatch Group’s upper-tier brands will exhibit at their own separate trade show during Baselworld, though this show will be meant strictly for retailers, many of which evidently requested time during Baselworld to meet with them. We can, as always, expect many exciting new releases from Swatch Group brands (speaking of which, check out the new Hamilton Murph) — we simply won’t be covering them live from Baselworld itself.
We’ll know all the details soon enough, and our team will be on the ground in Switzerland reporting on notable new releases. There are several ways we can speculate on the kinds of new Baselworld watches to expect, the first of which is to look at existing trends in the industry as well as at individual brands. The other big watch industry trade show, SIHH, already gave us a taste of 2019’s flavor in January (albeit specifically for Richemont Group brands).
Another good predictor is any notable product anniversaries, especially considering the strong enthusiasm for vintage reissues across the industry. Watch brands simply can’t resist these, and there are at least a few in 2019 — many of which involve chronographs from 1969. It’s fun to speculate — and to be correct, sometimes — but it’s always even more satisfying to be surprised by innovation and creativity from the watch industry.
Ongoing Trends
Vintage inspiration: Props to those who make genuinely novel and contemporary watches and do it well, but no one can afford to ignore the enthusiasm for vintage re-releases and generally retro-inspired design. This trend has been going strong for years now without any sign of slowing, but it has also evolved. These resurrected watches from eras past have become more faithful to the originals, and that includes using smaller case sizes. Faux-aged effects have also expanded beyond yellow lume to things like speckled dials and even banged-up-looking cases. Overall, some sort of “vintage inspiration” can be expected from just about any brand.
