This week, the Palexpo facility in Geneva, Switzerland, will become the center of the watch world for the Salon International de la Haute Horlogerie, or SIHH, a luxury watch show rivaled only by BaselWorld in relevance and prestige. We’ve got a team on the ground, there to bring you the most exciting releases. Follow our coverage here, and also be sure to check out Instagram. We’ll be posting to our feed throughout the week.
Upshot: Over a decade after first releasing the TOP GUN line (which has seen numerous updates over the years), Swiss watchmaker IWC is turning up the heat. This year the most notable change the Maison has made across their pilot’s watch range is the use of exclusive in-house movements. The move is part of a large trend taking place in the industry where brands try to further differentiate themselves from the competition by increasing their offering’s sense of exclusivity. But more than just boasting souped-up innards, these watches all offer extra.
Who It’s For:
IWC Pilot’s Watch Chronograph TOP GUN Edition “Mojave Desert”

For those looking for more than just a capable mechanical pilot’s watch, this first-ever from IWC will land high on the list. Limited to just 500, this chronograph boasts a sand-colored ceramic case that the watchmaker says was inspired by the Mojave Desert where the Navy has its weapons testing facility. This unique look was achieved by using a combination of zirconium oxide and other metal oxides. But there is more to recommend this pilot’s chronograph than just the color of the case. All of the complications displayed in the robust 44.5mm case are driven by IWC’s very own 69380 movement. Of course, this exclusivity will cost more than a few bucks. $8,200 to be exact.
Key Specs
Price: $8,200
Availability: TDB; limited to 500 pcs.
Movement: IWC manufacture calibre 69380
Winding: Automatic
Case Diameter: 44.5mm
Case Thickness: 15.7mm
Case Material: Sand-colored ceramic
Water Resistance: 6 Bar
Unique Features: Unique sand-colored ceramic case; triple-register chrono; day-date function; in-house movement