Luminox is well-known in the professional community for its tough-as-nails watches utilizing tritium illumination, and many of their products have been given the seal of approval by various military and governmental organizations. For nearly 30 years, the company has been crafting timepieces that are virtually indestructible and stand up to abuse in the harshest of environments.
It should come as no surprise then that ICE-SAR, the Icelandic Association for Search & Rescue, would be a natural customer for a custom Luminox watch. ICE-SAR is a 90-year-old volunteer organization with over 4,000 active members that provides search-and-rescue and accident prevention services in Iceland, where the weather is utterly unpredictable and mere seconds can mean the difference between life and death for someone who requires rescue or evacuation.
With these unique requirements in mind, Luminox designed a special timepiece meant specifically for use in the Icelandic environment, the ICE-SAR ARCTIC series. Featuring a 46mm Carbonox case with 316L stainless steel case back and double O-ring crown, the watch is water-resistant to 200m, and each is individually tested. The dial, which is available in blue, black or white variants, features Tritium tubes for 25 years of constant illumination as well as Tritium tube-outfitted minute and hour hands, a fixed bezel with individual minute markings, and a sapphire crystal with AR coating. With its Ronda 515 high-frequency quartz movement, this is a watch that can take a beating without losing any time, which is essential for a rescue team whose mantra is “Every second counts.”
We traveled to Iceland with Luminox to better understand the capabilities of ICE-SAR and how they utilize Luminox watches in their everyday training and operations, and we have to say, it was pretty damn impressive:

Iceland is frequently referred to the Land of Fire and Ice, and not without good reason. The sheer amount of geothermal activity has made for a staggeringly beautiful landscape, but also one that presents untold dangers for the local inhabitants.