If you’re a watch collector, then you undoubtedly go through the same internal debate every morning: Which watch should I wear today? To the layperson, such a conundrum hardly seems worth wasting any time even thinking about. But to the watch nerds among us — particularly those with large collections — the question is a neverending battle.
Do you continue your honeymoon with your newest acquisition? Should you dig out an old favorite you’ve ignored for too long? What about matching your watch to your outfit? Have you considered what kind of activities you’ll be doing that day? And then, once you finally decide, there’s the whole issue of choosing the right strap. Maybe it’s not life or death stuff, but it can be a real problem for WIS worldwide. (Just to clarify: My tongue is planted firmly in my cheek.)
That’s where Instagram comes in. The social media app is an endless source of watch content, from absolutely killer watch photography to brand discovery to glimpses at ultra-rare grails. And over the years, as watch culture has grown and formed its own unique online identity, a number of hashtags have organically popped up that seek to aid watch nerds in their neverending struggle of figuring out what watch to wear on a particular day.
These hashtags call out specific models or styles to be worn on specific days. Their purpose is really about sharing cool photos of your watch and building a sense of community among enthusiasts; they aren’t really meant to be instructive. But just for fun, I’ve listed some of the most popular of these hashtags below to give the #watchfam reading this a little inspiration on what should be the star of your next wrist shot … depending on which day you’re reading this.
Monday
#bluewatchmonday

- Popularity: 122,000+ posts
One of the most popular of these types of hashtags is also one of the most broad. For kicking off the workweek, all you need is a watch with a blue dial. A blue Rolex Submariner, a Tudor Pelagos, a Longines Legend Diver — doesn’t matter. As long as it’s blue, you can start your week with the best kind of the Monday blues.