Not Sure What Watch to Wear Today? Look to Instagram

Let the hashtags be your guide.

watch on a wrist Johnny Brayson

If you’re a watch collector, then you undoubtedly go through the same internal debate every morning: Which watch should I wear today? To the layperson, such a conundrum hardly seems worth wasting any time even thinking about. But to the watch nerds among us — particularly those with large collections — the question is a neverending battle.

Do you continue your honeymoon with your newest acquisition? Should you dig out an old favorite you’ve ignored for too long? What about matching your watch to your outfit? Have you considered what kind of activities you’ll be doing that day? And then, once you finally decide, there’s the whole issue of choosing the right strap. Maybe it’s not life or death stuff, but it can be a real problem for WIS worldwide. (Just to clarify: My tongue is planted firmly in my cheek.)

That’s where Instagram comes in. The social media app is an endless source of watch content, from absolutely killer watch photography to brand discovery to glimpses at ultra-rare grails. And over the years, as watch culture has grown and formed its own unique online identity, a number of hashtags have organically popped up that seek to aid watch nerds in their neverending struggle of figuring out what watch to wear on a particular day.

These hashtags call out specific models or styles to be worn on specific days. Their purpose is really about sharing cool photos of your watch and building a sense of community among enthusiasts; they aren’t really meant to be instructive. But just for fun, I’ve listed some of the most popular of these hashtags below to give the #watchfam reading this a little inspiration on what should be the star of your next wrist shot … depending on which day you’re reading this.

Monday

#bluewatchmonday

a watch on a person's wrist@watchtopi on Instagram
  • Popularity: 122,000+ posts

One of the most popular of these types of hashtags is also one of the most broad. For kicking off the workweek, all you need is a watch with a blue dial. A blue Rolex Submariner, a Tudor Pelagos, a Longines Legend Diver — doesn’t matter. As long as it’s blue, you can start your week with the best kind of the Monday blues.

Tuesday

#speedytuesday

a person holding a watch@horologym on Instagram
  • Popularity: 383,000+ posts

By far the most popular “day of the week” watch hashtag, and probably the original, Speedy Tuesday is a bona fide phenomenon. Originally created by our friends at online watch publication Fratello in 2012 for their weekly column about the Omega Speedmaster, the term gained such popularity that Omega itself has launched two special-edition #speedytuesday watches to date.

#tudortuesday

a watch on a person's wrist@apaullowatches on Instagram
  • Popularity: 57,000+ posts

Don’t have an Omega to wear on Tuesday? No worries, Tudor’s got you covered. #Tudortuesday is another popular hashtag among IG’s wristie-obsessed, so feel free to break out the BB58 early in the week.

Wednesday

#gswednesday

watch on wrist@youreterrific1 on Instagram
  • Popularity: 22,000+ posts

Based on my very scientific investigation (i.e., not at all scientific), Wednesday seems to be the least popular day of the week for showing off specific watches. Hey, I get it; humpday is a struggle. But helping to get Instagram users over the hump is the impeccable finishing and unmatched attention to detail found on Grand Seiko watches.

Thursday

#tudorthursday

a watch on a device@lar5erik on Instagram
  • Popularity: 36,000+ posts

Wait, weren’t we just wearing Tudor on Tuesday? Yes. Yes we were. But who wants to limit their Tudor-wearing to just one day a week? This is the less popular of the two Tudor days, but it’s still the most popular Thursday watch hashtag. Plus, if you have both a Speedmaster and a Tudor, then #tudorthursday allows you to participate in #speedytuesday while also wearing your Black Bay later in the week. Win-win.

#thorisday

a watch on a person's wrist@calibre321 on Instagram
  • Popularity: 15,000+ posts

Coming in second in popularity for Thursday, but coming in first when it comes to puns, is this portmanteau of “Thursday” and “Oris.” The independent favorite from Hölstein can be your brand of choice on the penultimate day of the workweek, though, of course, you’re not really limited to showing Oris love just one day a week.

Friday

#fliegerfriday

pilot watch@speedystraps on Instagram
  • Popularity: 59,000+ posts

It’s finally Friday, which means you’re flying high heading into the weekend. And there’s no better companion for flying than the most classic pilot’s watch there is: a Flieger. Whether you go the luxury route with something like an IWC Pilot’s Watch or keep it more humble with Laco or Stowa, just know that any choice you make will be better than the joke I made at the start of this paragraph.

#fridaynightlume/#fridaynightlumebattle

lumed watches in a watchbox@pandlwatchcollection on Instagram
  • Popularity: 52,000+ posts

Friday night is for relaxing, and this hashtag (or, rather, hashtags) allows you to do both. This #fridaynightlume and #fridaynightlumebattle are all about showing off your watch’s lume, and any watch can participate as long as it glows. So kick back, fire up your UV flashlight and get your glow on.

Saturday

#seikosaturday

a watch on a wood surface@mostlyseiko on Instagram
  • Popularity: 94,000+ posts

It’s the weekend, and weekends are the perfect time to wear a Seiko. Throw on a Seiko 5 or your old SKX on Saturday morning and keep it on ’til work on Monday. Wear it while you’re running errands, working on your car, mowing the lawn and heading out to the bar. Seikos are perfect for lazy and busy Saturdays alike, which is why #seikosaturday is one of the most popular hashtags on Watch IG.

#strapsaturday

a watch on a table@bowlofsalmon on Instagram
  • Popularity: 91,000+ posts

While Friday night allowed you to show off the lume of any watch of your choice, Saturday is a time for coming up with stunning strap combos on your favorite watches. #strapsaturday is a hashtag that encourages experimentation. Perhaps it’s time to throw a suede strap on your speedy, or maybe even a NATO strap on your Grand Seiko Snowflake?! Anything goes, as long as it looks good.

#seamastersaturday

a watch on a table@watch_girl_life on Instagram
  • Popularity: 11,000+ posts

While nowhere near as popular as its stablemate on Tuesday, Omega’s iconic dive watch nonetheless still gets some wear on the weekend. Whether you’re keeping it classic with a Bond-style Seamaster 300M Diver or you’re mixing it up with an Aqua Terra, Planet Ocean or even Ploprof, as long as it says Seamaster on the dial, you’re good.

Sunday

#seikosunday

a watch on a pile of candy@ckstime on Instagram
  • Popularity: 75,000+ posts

Remember how I said you were going to strap your Seiko on on Saturday and not take it off until Monday? I meant it. The Japanese brand appears to be Instagram’s most popular watch to wear on both weekend days, and all the reasons why Seiko makes a great Saturday watch apply on Sunday, too.

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