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For more than 50 years, DOXA has been leading the way in widely available yet professional-grade diving watches. The brand’s first model, the iconic SUB, revolutionized the industry and was a favorite of Captain Jacques-Yves Cousteau, the father of SCUBA diving himself. Throughout the years, the brand has continued to innovate, arriving in the modern era with stunning timepieces that are built to help you dive into whatever life throws your way — from the office to the oceanfront and beyond.
DoxaThe Backstory
DOXA: A Watchmaker with Depth
In 1967, DOXA introduced the very first mainstream diving watch, the 300-meter capable SUB. Its groundbreaking rotating bezel incorporated the U.S. Navy’s no-decompression dive tables in a patented design that helped divers reduce the risk of decompression sickness and whose distinctive orange dial quickly became iconic.
Just two years later, the brand innovated again with a helium-release valve that was created for those who go beyond what traditional SCUBA gear can accomplish — saturation divers. Having plumbed the deepest depths, DOXA has also brought its astounding technical capabilities to the surface with beautiful designs that are just as at home in boardrooms as they are on deck.