Alongside flying and diving, driving (fast) is one of the most fundamental and seemingly endless sources of inspiration for watchmakers. Call them automotive, motorsport or racing watches, car enthusiasts are spoiled for wristwear options, both current and vintage. There are only a handful, however, that have become iconic.
Those that have attained that rarified i-word status, you might notice, tend to have some common features such as chronographs and a motor-racing connection (not all automotive-themed watches are racing watches). Chronographs were especially pertinent to racing right around a time that watch design and technology reached something of a golden age. Those ’60s and ’70s looks combined with the adventure of speed continue to enthrall watch fans today.
Paired with a tachymeter scale, chronographs were used to measure speed in auto racing— and the sporty look has become an archetype of watch design despite that almost nobody actually uses a tachymeter anymore. The following watches have influenced modern sport watch design in a number of ways and, though they’re not the only great automotive-themed watches out there, they define the genre today.
Heuer Carrera

Year Introduced: 1963
Before getting into the Carrera, a word on Heuer: it kind of owns the racing chronograph space. You’ll see that the brand (now prefixed TAG) has multiple icons on this list — and even more (some omitted for the sake of avoiding Heuer overload).